Marketing & Client Relation Manager
About this role
JOB OBJECTIVE(S) |
§ Run a
comprehensive Marketing & Client Services framework in strategic
alignment with TDL’s overall business objectives. § Meet the
company’s revenue aspirations through the management of existing clients and
winning new clients. § Build and
lead TDL’s strategic brand management/marketing initiatives, enhancing and
improving the positioning and image of the company |
DUTIES & RESPONSIBILITIES |
§ Identify and establish new relationships to create strategic alliances
consistent with the company’s objectives, to ensure its market share in the
industry is deepened |
§ Market tailored HR and Function services to existing and prospective
clients |
§ Collaborate with other departments to ensure prompt delivery of
services as agreed with the Clients. § Develop and maintain high client satisfaction ratings through
successful working relationships with clients. |
§ Organize
marketing campaigns, adopt business strategy and pricing of services to
capture required target markets. § Develop an integrated strategy to
achieve deeper market penetration in current markets and expand into new
markets § Responsible
for developing and implementing all aspects of the company’s brand
management, corporate communications campaigns § Oversee TDL’s
public relations initiatives and CSR including advertising, marketing
materials and publications. § Strategically network with statutory bodies and key players in the
industry |
§ Manage the
company’s social media platforms. § Maintain the
security of all information entrusted to the staff § Tender periodic
reports on marketing growth and social media impact § Comply with the
principles and policies in the information handbook § Other official tasks assigned |
|
KEY PERFORMANCE INDICATORS |
§ Revenue Growth § Cost Reduction § Audit Defect Rate Compliance § Ensure prompt disbursement of id cards & branded items. § Turn-around time, Issue Resolution & Quality Rate § Implementation of Efficient & Effective Policies, Procedures &
Processes § Strategic initiatives § Growth in number of Digital Marketing (engagement) § Growth in number of Digital Marketing (followership) § Client satisfaction rating |
Requirements
Knowledge § All Company’s
businesses § Service/Product
development & management § Customer
Relationship Management § Financial
analysis and advisory § Microsoft suite | Skill/Competencies § Collaborative
and supportive style of working § Resourcefulness
& Resilience § Empathy § Accuracy and
attention to detail § Excellent time
management and organisation skills § Interpersonal
skills § IT and Computer
appreciation § Excellent
Communications skills (written and oral) with strong business and customer
focus § Reasoning and
Analytical Skills § People
management § Negotiation
skills § Excellent
presentation, body & sound language skills § Excellent
business development and relationship management experience § Sound
interpersonal and negotiation skills § Business
advisory competence relating to client industry knowledge § Basic portfolio
management skills |
Benefits
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