Assistant Manager - Group Revenue Team

Develop and implement referral marketing strategies to increase patient footfall and referral volumes across hospital departments.

Identify and establish relationships with referring doctors, clinics, nursing homes, and healthcare institutions.

Build and maintain strong professional relationships with general practitioners, specialists, and consultants in the assigned territory.

Promote the hospital’s clinical services, specialties, facilities, and medical expertise to potential referral partners.

Conduct regular field visits to referral doctors, clinics, and healthcare centres to strengthen engagement and referral networks.

Identify new business opportunities and expand the hospital’s referral network within the assigned geographical area.

Coordinate with internal departments, including OPD, IPD, Diagnostics, Emergency, and Specialty Services, to facilitate smooth patient referrals.

Work closely with consultants and clinical teams to understand service offerings and communicate relevant information to referral partners.

Develop and execute doctor engagement initiatives, including CME programmes, medical meetings, clinical interactions, and referral partner outreach activities.

Monitor referral trends, patient conversion rates, and referral source performance to identify growth opportunities.

Achieve assigned referral marketing targets, patient acquisition goals, and revenue objectives.

Maintain an updated database of referral doctors, healthcare institutions, and key referral partners.

Prepare and submit regular reports on field visits, referral volumes, new leads, patient conversions, and business development activities.

Coordinate with the patient care and front office teams to ensure a seamless experience for referred patients.

Address referral partner concerns, service-related feedback, and operational issues in coordination with relevant hospital departments.

Support the development of referral marketing campaigns, promotional materials, and communication strategies in line with hospital policies.

Analyse competitor activities, market trends, and referral patterns to identify potential business opportunities.

Collaborate with the marketing team to improve brand awareness and strengthen the hospital’s presence in the assigned territory.

Ensure that all referral marketing activities comply with hospital policies, applicable healthcare regulations, patient confidentiality requirements, and ethical marketing standards.

Provide regular updates to management on referral network development, market feedback, business performance, and opportunities for improvement.