Promotion - CWB Test

The Promotion – CWB Test specialist will spearhead the strategic planning, execution, and analysis of promotional initiatives for Ford’s Commercial Vehicle Business (CWB) Test program. Working within department 1000001763, you will collaborate with cross‑functional teams, agencies, and dealers to create compelling, data‑driven campaigns that elevate the CWB brand, accelerate market adoption, and support sales objectives. This role demands a blend of creative vision, analytical rigor, and deep automotive industry insight.

• Develop and implement integrated promotion strategies for the CWB Test program.
• Coordinate with product, sales, and dealer networks to align messaging and timing.
• Manage agency relationships, creative development, and media buying.
• Analyze campaign performance metrics and optimize spend for ROI.
• Create compelling content for digital, print, and experiential channels.
• Lead launch events, roadshows, and test‑drive experiences.
• Maintain brand consistency and compliance with Ford brand guidelines.
• Prepare executive reports and presentations on promotional outcomes.
• Monitor competitive landscape and identify emerging market opportunities.
• Mentor junior marketing staff and foster a culture of innovation.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 5+ years of automotive or B2B promotional experience.
• Proven track record of managing multi‑channel campaigns with measurable results.
• Strong analytical skills; proficiency with Google Analytics, Tableau, or similar tools.
• Excellent communication and storytelling abilities.
• Experience collaborating with dealer networks and field sales teams.
• Project management certification (PMP, Agile) is a plus.
• Ability to thrive in a fast‑paced, matrixed organization.
• Creative mindset with a data‑driven decision approach.
• Passion for Ford’s brand and the future of commercial vehicles.