Performance Marketing Lead
Weekday AI
Performance Marketing Resource – Meta Ads & Google Ads
About this role
Company Description
Softpers (Pvt.) Ltd. is a Lahore-based software development agency specializing in AI-driven applications, custom software, and automation services. We serve international clients across FinTech, HealthTech, EdTech, Real Estate, and other industries. We’re looking for a motivated HR Executive to join our growing team and take ownership of people operations and daily administrative functions.
Job Description
We are looking for a skilled Performance Marketing Resource with hands-on experience in Meta Ads and Google Ads to join our team. The ideal candidate should be able to plan, execute, monitor, and optimize paid marketing campaigns to generate quality leads and improve campaign performance.
Key Responsibilities:
- Plan and manage paid campaigns on Meta Ads and Google Ads.
- Monitor campaign performance, budgets, conversions, CPC, CPL, CTR, and ROAS.
- Optimize campaigns based on performance data and business objectives.
- Conduct keyword research, audience targeting, and competitor analysis.
- Create and test ad copies, creatives, and landing page suggestions.
- Track leads and campaign results through proper reporting.
- Coordinate with the design/content team for ad creatives and campaign requirements.
- Share weekly/monthly performance reports with insights and recommendations.
Qualifications
- 2–3 years of relevant experience in performance marketing.
Experience working in a Software Development/IT company is mandatory. - Strong hands-on experience with Meta Ads Manager and Google Ads.
- Understanding of lead generation, conversion tracking, and campaign optimization.
- Experience with Google Analytics, Tag Manager, and pixels will be a plus.
- Strong analytical skills and ability to work with performance data.
- Good communication and reporting skills.
Additional Information
What We Offer
- Market Competitive Salary
- Growth-oriented environment with real ownership of HR operations
- Exposure to international clients and modern tech workflows
- Collaborative, supportive team culture
- Opportunities for professional development and career advancement
Frequently Asked Questions
Is the salary disclosed for the Performance Marketing Resource – Meta Ads & Google Ads position at softpersinteractive?
The salary for this Performance Marketing Resource – Meta Ads & Google Ads role at softpersinteractive is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Performance Marketing Resource – Meta Ads & Google Ads position at softpersinteractive located?
This Performance Marketing Resource – Meta Ads & Google Ads role at softpersinteractive is based in ad, Lahore, Lahore, Punjab, Andorra, Punjab. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Performance Marketing Resource – Meta Ads & Google Ads role at softpersinteractive full-time or part-time?
This is listed as a Full time position. It is posted as a Performance Marketing Resource – Meta Ads & Google Ads role at softpersinteractive.
How do I apply for the Performance Marketing Resource – Meta Ads & Google Ads position at softpersinteractive?
Click the "Apply Now" button on this page. You will be redirected to softpersinteractive's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Performance Marketing Resource – Meta Ads & Google Ads job at softpersinteractive posted?
This Performance Marketing Resource – Meta Ads & Google Ads position at softpersinteractive was posted on Jul 21, 2026. Apply as soon as possible — early applications are often reviewed first.
Performance Marketing Resource – Meta Ads & Google Ads
softpersinteractive
You'll be redirected to softpersinteractive's official application page on SmartRecruiters.