Marketing Lead - Offline & Retention

superk· Marketing Team
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📍 Bangalore, KA, IndiaFULL TIME

About this role

About SuperK

SuperK is a membership-led value retail chain built for Bharat, operating across Tier 3 to Tier 5 towns in Andhra Pradesh. We're on a mission to bring modern retail experience to small-town India, without compromising on value, quality, or trust. Backed by Blume Ventures and XEED Ventures, we’re reimagining general trade with tech-enabled retail and a deep understanding of Bharat's consumer behavior.


Role Overview

We’re looking for a Shopper Marketing Manager who can bring the voice of the shopper into everything we do—from product launches to in-store activations to digital promotions. This person will work at the intersection of marketing, category, sales, and design, translating consumer insights into high-impact, on-ground and digital retail experiences that drive conversion and loyalty.


Key Responsibilities

Own Offline Growth Strategy

  • Lead SuperK's end-to-end shopper marketing and offline growth strategy across all stores.
  • Develop initiatives that increase footfall, member acquisition, repeat visits, basket size, and customer lifetime value.
  • Build a scalable retail marketing playbook that can be replicated as SuperK expands into new towns and regions.

Lead In-Store Experience

  • Own the complete in-store customer journey—from store entry to checkout.
  • Drive merchandising standards, promotional visibility, planograms, shelf communication, POS branding, seasonal campaigns, and cross-category merchandising.
  • Ensure every store consistently delivers a compelling and conversion-focused shopping experience.

Drive Growth Through Retail Marketing

  • Design and execute high-impact campaigns across offline and digital channels that influence shopper behaviour.
  • Develop pricing, bundling, promotional, and loyalty strategies in partnership with Category and Operations teams.
  • Create localised marketing initiatives tailored to the needs of Tier 3–5 consumers and individual store catchments.

Build Strategic Partnerships

  • Lead joint business planning with FMCG brands, private label partners, and strategic vendors.
  • Negotiate and execute co-funded marketing campaigns and in-store activations that deliver measurable commercial outcomes.
  • Maximise trade marketing investments and partner-led visibility opportunities.

Leverage Customer Insights

  • Build a deep understanding of shopper behaviour across geographies, demographics, and product categories.
  • Use customer, sales, and campaign data to identify growth opportunities and influence assortment, promotions, and store execution.
  • Champion customer insights across the organisation to improve business decisions.

Measure Business Impact

  • Own key business metrics including:
    • Footfall
    • Conversion
    • Member acquisition
    • Basket size
    • Repeat purchase
    • Category penetration
    • Campaign ROI
    • Customer lifetime value
  • Establish reporting frameworks and continuously optimise initiatives based on performance.

Build Scalable Processes

  • Create operating playbooks, execution frameworks, and measurement systems for shopper marketing across the organisation.
  • Enable regional teams with clear processes, toolkits, and best practices that ensure consistent execution at scale.


What We're Looking For

  • 5-9 years of experience in shopper marketing, trade marketing, brand activation, or a similar role—preferably in FMCG, retail, or e-commerce.
  • Deep understanding of small-town retail dynamics and customer psychology is a strong plus.
  • Demonstrated ability to translate insights into action—with hands-on experience in executing campaigns end-to-end.
  • Data-driven mindset with comfort using sales and campaign data to inform strategy.
  • Strong project management skills and comfort working in a fast-paced, unstructured startup environment.
  • Passion for building affordable, high-impact retail experiences for small-town India.


Why SuperK

  • Be part of a fast-growing company that’s redefining grocery retail for Bharat.
  • Work with a team that challenges the status quo and builds with purpose and ambition.
  • See direct impact of your ideas on shopper behavior, sales, and category performance.
  • Grow rapidly as SuperK expands across towns, categories, and digital channels.

Frequently Asked Questions

Is the salary disclosed for the Marketing Lead - Offline & Retention position at superk?
The salary for this Marketing Lead - Offline & Retention role at superk is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Lead - Offline & Retention position at superk located?
This Marketing Lead - Offline & Retention role at superk is based in Bangalore, KA, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Lead - Offline & Retention role at superk full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Marketing Lead - Offline & Retention role in the Marketing Team department at superk.
Which team or department does the Marketing Lead - Offline & Retention at superk belong to?
This Marketing Lead - Offline & Retention position is part of the Marketing Team department at superk. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing Lead - Offline & Retention position at superk?
Click the "Apply Now" button on this page. You will be redirected to superk's official application portal hosted on keka where you can submit your application directly.
When was the Marketing Lead - Offline & Retention job at superk posted?
This Marketing Lead - Offline & Retention position at superk was posted on Oct 1, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Lead - Offline & Retention
superk
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