Digital & CRM Executive
superk· Marketing Team
About this role
About the role
SuperK runs 160+ franchise supermarkets across Andhra Pradesh, plus a quick commerce business in Tirupati, Chittoor, Nellore, Anantapur, Kadapa and Rajampet.
You'll own customer communication across both business lines, from planning the month's calendar to shipping campaigns and reporting on what they delivered.
What you'll do
Run campaigns end to end
Plan, build and ship campaigns across WhatsApp, RCS, SMS, IVR, push notifications, in-app pop-ups. Own the outcome, not just the send: revenue, orders, repeat rate.
Own the monthly calendar
Design the full-month communication calendar for both business lines, built around festivals, key events, category pushes and membership moments. Balance frequency so customers aren't over-messaged.
Operate MoEngage
Set up and maintain automated flows and journeys, day-to-day campaign execution, segmentation, personalisation and templating.
Coordinate stakeholders and assets
Work with category, ops, design and franchise teams to collect campaign requests, lock offers. Keep the pipeline moving without chasing.
Use AI to produce content
Generate copy, banners and creative variants using AI tools, tied to the campaign objective. Adapt for Telugu-first customer communication.
Report and act on the numbers
Own campaign reporting: what worked, what didn't, and why. Analyse funnel drop-offs across the customer lifecycle and design interventions to fix them.
Run paid campaigns
Manage Meta and Google Ads as business objectives require.
Build and run bots
Own the WhatsApp and web bot end to end using drag-and-drop flow builders. Automate repetitive customer queries, feedback collection and post-order flows.
Manage the Shopify website
Handle day-to-day updates, banners, collections and content on the storefront.
What we're looking for
- 1–3 years in CRM, lifecycle or growth marketing, ideally in retail, D2C or quick commerce
- Hands-on with a CRM automation platform (MoEngage preferred; CleverTap, WebEngage or Netcore also fine)
- Strong Excel and Google Sheets — pivots, lookups, comfort working with raw campaign and order data
- Clear writing, and the judgement to know what a customer actually wants to read
- Comfortable running two business lines at once and switching context between them
- Telugu fluency is a strong plus given the customer base
- Shopify admin experience
- Meta and Google Ads hands-on experience
Frequently Asked Questions
Is the salary disclosed for the Digital & CRM Executive position at superk?
The salary for this Digital & CRM Executive role at superk is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital & CRM Executive position at superk located?
This Digital & CRM Executive role at superk is based in Bangalore, KA, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital & CRM Executive role at superk full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Digital & CRM Executive role in the Marketing Team department at superk.
Which team or department does the Digital & CRM Executive at superk belong to?
This Digital & CRM Executive position is part of the Marketing Team department at superk. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital & CRM Executive position at superk?
Click the "Apply Now" button on this page. You will be redirected to superk's official application portal hosted on keka where you can submit your application directly.
When was the Digital & CRM Executive job at superk posted?
This Digital & CRM Executive position at superk was posted on Sep 15, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital & CRM Executive
superk
You'll be redirected to superk's official application page on keka.