Senior Demand Marketing Manager
Panorama Education
Lifecycle Marketing Manager – Retention
lumimeds· Marketing
About this role
About LumiMeds
LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.
As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.
We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.
Lifecycle Marketing Manager – Retention
Location: United States (Remote)
About LumiMeds
LumiMeds is a fast-growing U.S.-based telehealth company focused on weight management and long-term metabolic health. We are building the next generation of patient engagement by combining clinical excellence with modern e-commerce and lifecycle marketing.
As an early-stage company, we move quickly, make decisions fast, and expect every team member to take ownership. We are looking for builders who enjoy creating scalable systems and using data to improve every customer interaction.
About the Role
We're looking for a Lifecycle Marketing Manager focused on Retention to own the customer journey after acquisition.
This person will build and optimize automated lifecycle campaigns across email, SMS, and other owned channels to increase engagement, retention, subscription renewals, and lifetime value.
You'll work closely with Growth, Product, Creative, Data, and Clinical Operations to ensure patients receive timely, personalized, and high-converting communications throughout every stage of their journey.
This is a highly analytical and hands-on role where experimentation, segmentation, automation, and continuous optimization are expected.
Key Responsibilities
- Own the end-to-end lifecycle marketing strategy across email, SMS, and CRM channels.
- Build, launch, and optimize automated customer journeys including:
- Welcome
- Onboarding
- Activation
- Post-purchase
- Subscription renewal
- Replenishment
- Win-back
- Reactivation
- Referral
- Loyalty
- Develop sophisticated audience segmentation using behavioral, transactional, and demographic data.
- Design personalized lifecycle campaigns that improve retention and customer lifetime value.
- Execute A/B and multivariate testing across messaging, creative, timing, offers, and customer journeys.
- Analyze campaign performance and provide actionable recommendations to improve KPIs.
- Partner with Product and Engineering to implement lifecycle triggers and customer events.
- Collaborate with Creative and Copy teams to develop high-converting messaging.
- Monitor customer health metrics and identify opportunities to reduce churn.
- Build dashboards and regularly communicate lifecycle performance to leadership.
- Continuously improve marketing automation workflows and operational efficiency.
- Ensure all communications remain compliant with healthcare marketing regulations and brand guidelines.
Requirements
- 5+ years of experience in Lifecycle Marketing, CRM Marketing, Retention Marketing, or Email Marketing.
- Proven experience managing customer lifecycle programs for DTC, eCommerce, subscription, SaaS, telehealth, or consumer technology companies.
- Strong expertise in customer retention, reactivation, and subscription marketing.
- Hands-on experience building automated lifecycle journeys from scratch.
- Deep understanding of customer segmentation and personalization strategies.
- Strong analytical skills with experience interpreting lifecycle performance metrics.
- Experience designing and executing A/B testing programs.
- Comfortable working cross-functionally with Product, Engineering, Data, and Creative teams.
- Excellent written communication skills with strong attention to customer messaging.
- Highly organized and able to manage multiple campaigns simultaneously.
- Comfortable working in a fast-paced startup environment.
Technical Requirements
Experience with several of the following:
- Klaviyo
- Braze
- Iterable
- Salesforce Marketing Cloud
- Oracle Responsys
- Mailchimp
- Customer.io
- HubSpot
- Google Analytics (GA4)
- Amplitude
- Tableau
- Looker
- SQL (preferred)
- Shopify (preferred)
KPIs
You will be measured on:
- Customer Retention Rate
- Churn Reduction
- Subscription Renewal Rate
- Customer Lifetime Value (LTV)
- Email Revenue
- SMS Revenue
- Reactivation Rate
- Open Rate
- Click-Through Rate
- Conversion Rate
- Deliverability
- Automation Coverage
- Campaign Deployment Speed
Nice to Have
- Experience in telehealth or healthcare.
- Experience with subscription-based businesses.
- Experience marketing regulated products.
- Familiarity with HIPAA-compliant customer communications.
- Experience with loyalty or referral programs.
- Basic SQL knowledge.
- Experience partnering closely with Product teams on lifecycle optimization.
What Success Looks Like
Within your first 90 days, you'll have:
- Audited the existing lifecycle ecosystem and identified the biggest retention opportunities.
- Improved key automated customer journeys.
- Established a testing roadmap for lifecycle optimization.
- Built actionable dashboards to monitor lifecycle performance.
- Partnered with Product and Data teams to improve customer segmentation and personalization.
- Delivered measurable improvements in retention, engagement, and customer lifetime value.
How to Apply
If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.
This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps.
LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.
Please note: This role requires professional-level English communication and availability to work U.S. business hours.
Frequently Asked Questions
Is the salary disclosed for the Lifecycle Marketing Manager – Retention position at lumimeds?
The salary for this Lifecycle Marketing Manager – Retention role at lumimeds is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Lifecycle Marketing Manager – Retention job at lumimeds remote?
Yes, this Lifecycle Marketing Manager – Retention position at lumimeds is remote, with team members based in Remote - United States. You can work from home or anywhere in the supported regions.
Which team or department does the Lifecycle Marketing Manager – Retention at lumimeds belong to?
This Lifecycle Marketing Manager – Retention position is part of the Marketing department at lumimeds. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Lifecycle Marketing Manager – Retention position at lumimeds?
Click the "Apply Now" button on this page. You will be redirected to lumimeds's official application portal hosted on greenhouse where you can submit your application directly.
When was the Lifecycle Marketing Manager – Retention job at lumimeds posted?
This Lifecycle Marketing Manager – Retention position at lumimeds was posted on Aug 4, 2026. Apply as soon as possible — early applications are often reviewed first.
Lifecycle Marketing Manager – Retention
lumimeds
You'll be redirected to lumimeds's official application page on Greenhouse.