Senior Demand Marketing Manager

About the Role

The Senior Demand Generation Marketing Manager owns the strategic direction, planning, and performance of integrated growth initiatives that drive new customer acquisition and expansion within existing accounts.

This role operates as a senior individual contributor with end-to-end ownership of pipeline-driving programs. You will translate company revenue targets into scalable campaign strategies, oversee cross-functional execution, and deliver measurable business impact. This role requires both strategic thinking and operational rigor, with clear accountability for pipeline performance.

What You’ll Do

Lead Demand Generation Strategy & Planning

• Develop and execute multi-quarter growth strategies aligned to company revenue goals.
• Own acquisition and expansion campaign planning across Panorama’s core solutions.
• Partner with Marketing Ops and RevOps to establish pipeline targets and forecasting models.
• Define audience strategy, frameworks, and channel investment priorities.
• Build scalable campaign playbooks that can be replicated across product lines.

Drive Integrated Campaign Execution

• Serve as the strategic lead across cross-channel growth initiatives.
• Align paid media, field marketing, lifecycle marketing, content, and sales enablement efforts into cohesive campaigns.
• Ensure full-funnel alignment from awareness through opportunity creation and expansion.
• Oversee campaign timelines, performance tracking, and optimization plans.

Expansion & Account Growth Leadership

• Design and lead programs to drive cross-sell and upsell within existing districts.
• Partner with Sales and Customer Success leadership to align growth initiatives to renewal cycles and strategic account plans.
• Develop scalable account-based growth approaches for priority segments.

Performance Ownership & Optimization

• Own pipeline and revenue contribution across growth initiatives.
• Establish structured experimentation frameworks to improve conversion rates and efficiency.
• Analyze performance trends and proactively recommend investment shifts.
• Present performance insights and strategic recommendations to marketing leadership.

Leadership & Influence

• Set standards for campaign planning, reporting, and performance rigor.
• Influence cross-functional stakeholders through data-driven recommendations.
• May mentor or guide more junior team members, even without formal people management.

What Success Looks Like

• Growth programs consistently meet or exceed pipeline and revenue targets.
• Clear forecasting accuracy and performance visibility.
• Increased expansion revenue from existing accounts.
• Scalable campaign frameworks that improve efficiency over time.
• Strong cross-functional alignment with Sales and Customer Success.

• 5-8+ years of experience in growth marketing, demand generation, or campaign leadership within a B2B SaaS environment.
• Proven experience driving measurable pipeline and revenue outcomes.
• Experience building and scaling integrated, multi-channel B2B campaigns.
• Strong analytical and forecasting capabilities.
• Experience partnering closely with Sales and Revenue Operations.
• Ability to influence without authority and lead cross-functional initiatives.
• Experience in SaaS, B2B, or education/edtech preferred.

Base Salary: The base salary range for this position is $110,500-$162,500. Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits

Some of the additional benefits offered are:

• 401K with an employer match
• Health, dental, vision, life insurance, and short-term and long-term disability coverage. 
• Flexible spending account for health care and dependent care
• Wellness Reimbursement
• Work from Home Reimbursement
• Flexible vacation policy
• Parental leave program
• Company Issued Laptop