About this role

COMPANY    
Tata Tele Business Services (TTBS), belonging to the prestigious TATA Group, is the country’s leading enabler of connectivity and communication solutions for businesses. With services ranging from connectivity, collaboration, cloud, security, and marketing solutions, TTBS offers the largest portfolio of ICT services for businesses in India. With an unwavering focus on customer-centricity and innovation, TTBS continues to garner recognition from customers and peers alike.
     
Job Description 
Role Title GTM Lead – Farming
Business Unit SME Business
Function Indirect Sales
Department Generate
Reporting Structure  
CA2 if any   
Grade/Level: DGM
Key Relationships/Key Customer External:  Channel Partners and Partner Sales Resource, OEMs
Internal : Sales, PDM, SSP, Product. L&D, Marketing etc
Span of control:  
Why position exists?  To create a structured, scalable and repeatable growth engine for the Platinum & Gold ecosystem, moving the organization from relationship-led partner management to account-led, data-driven partner growth.
Job Responsibilities Define and continuously evolve the Platinum & Gold Farming GTM framework
Work closely with regional sales and PDM teams to bring required improvements in the framework
Ensure Partner Infra and capability development as building blocks for sustainable and scalable growth in P&G cohort
Create a playbook for increasing extraction from P&G Logo:
Product penetration drive | Partner level plan to track and monitor
Key Result Areas Revenue and OB from P&G Partners
% extraction from tagged logo potential
EPPC drive among tagged logo
 
  Necessary Preferred
Skills/ Capabilities and competencies Understanding of Channel Sales Strong understanding of - Channel business models in ICS space
Strong understanding of B2B sales Flexible for learning new products and processes 
Ability to translate GTM strategy into capability framework High collaboration ability and stakeholder management
Strategic + execution-focused  
Experience with SMB-focused sales motions in metros or tier 1/2 cities  
Strong analytical skills  
Qualification MBA  
Overall Work Experience >10 years of channel sales, sales operations or sales strategy  
Age (Optional)    
Essential Requirement  Channel sales capability B2B tech / telecom / cloud ecosystem
Behavioural  Attributes Outcome-oriented (not activity-driven)  
Prefered Industry Telecom, SaaS, Cloud, IT Products and Services etc.  
Transforming Businesses through Digitalization

Tata Tele Business Services (TTBS), belonging to the prestigious Tata Group of Companies, is the country’s leading enabler of connectivity and communication solutions for businesses. With services ranging from connectivity, collaboration, cloud, security, IoT, and marketing solutions, TTBS offers the largest portfolio of ICT services for businesses in India. With an unwavering focus on customer-centricity and innovation, TTBS continues to garner recognition from customers and peers alike.

Our People Shape Our Journey Ahead

We are India’s leading enabler of digital connectivity and technology solutions for businesses - a feat possible only because we are fueled by the dedication and passion of our people. We welcome the finest talent and believe in nurturing and mentoring them to rise into leadership roles, while standing tall on our ethics and values.

Frequently Asked Questions

Is the salary disclosed for the Lead – Farming Channel position at Tata Teleservices Career Portal?
The salary for this Lead – Farming Channel role at Tata Teleservices Career Portal is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Lead – Farming Channel position at Tata Teleservices Career Portal located?
This Lead – Farming Channel role at Tata Teleservices Career Portal is based in Bangalore, Karnataka, India, Delhi, India, Kolkata, West Bengal, India, Navi Mumbai, Maharashtra, India, Pune, Maharashtra, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Lead – Farming Channel role at Tata Teleservices Career Portal full-time or part-time?
This is listed as a Full time position. It is posted as a Lead – Farming Channel role at Tata Teleservices Career Portal.
How do I apply for the Lead – Farming Channel position at Tata Teleservices Career Portal?
Click the "Apply Now" button on this page. You will be redirected to Tata Teleservices Career Portal's official application portal hosted on oraclecloud where you can submit your application directly.
When was the Lead – Farming Channel job at Tata Teleservices Career Portal posted?
This Lead – Farming Channel position at Tata Teleservices Career Portal was posted on Aug 28, 2026. Apply as soon as possible — early applications are often reviewed first.
Lead – Farming Channel
Tata Teleservices Career Portal
Apply for this role ↗

You'll be redirected to Tata Teleservices Career Portal's official application page on oraclecloud.