Senior Demand Marketing Manager
Panorama Education
Klaviyo Lifecycle Marketing Manager
kirin· Italic
About this role
We are hiring a lifecycle marketer to own retention for a high-growth e-commerce brand. This role is centered on hands-on Klaviyo execution: segmentation, automated flows, campaign planning, deliverability, testing, and clear reporting tied to repeat purchase rate, LTV, and contribution margin.
Responsibilities
• Own the email and SMS calendar in Klaviyo from brief through QA, launch, and post-send analysis.
• Build and improve Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and replenishment flows.
• Create meaningful customer segments using purchase behavior, engagement, product affinity, predicted value, and lifecycle stage.
• Maintain a disciplined A/B testing roadmap across subject lines, offers, content, timing, frequency, and flow logic.
• Monitor deliverability, list growth, consent, suppression, and sender reputation; resolve issues before they affect revenue.
• Partner with creative and merchandising teams to turn imperfect inputs into on-brand campaigns quickly.
• Produce weekly reporting on revenue, conversion, repeat purchase, LTV, unsubscribe rate, spam rate, and flow health.
Requirements
• 3+ years of lifecycle, retention, or CRM experience for a DTC or e-commerce brand.
• Deep hands-on Klaviyo experience, including custom properties, event triggers, flow logic, segmentation, and reporting.
• Strong Shopify fluency and familiarity with the surrounding e-commerce stack.
• Comfortable working in spreadsheets and explaining performance without hiding behind platform attribution.
• Strong copy judgment, careful QA habits, and the ability to ship independently at a fast cadence.
Helpful but not required
• Experience with Gorgias, Recharge, Attentive, Postscript, or loyalty and referral tools.
• Experience improving deliverability or migrating a large account into Klaviyo.
• Examples of flows, campaigns, or retention programs that materially improved LTV or repeat purchase rate.
Frequently Asked Questions
Is the salary disclosed for the Klaviyo Lifecycle Marketing Manager position at kirin?
The salary for this Klaviyo Lifecycle Marketing Manager role at kirin is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Klaviyo Lifecycle Marketing Manager job at kirin remote?
Yes, this Klaviyo Lifecycle Marketing Manager position at kirin is remote, with team members based in Buenos Aires, Colombia - Bogota. You can work from home or anywhere in the supported regions.
Is the Klaviyo Lifecycle Marketing Manager role at kirin full-time or part-time?
This is listed as a FullTime position. It is posted as a Klaviyo Lifecycle Marketing Manager role in the Italic department at kirin.
Which team or department does the Klaviyo Lifecycle Marketing Manager at kirin belong to?
This Klaviyo Lifecycle Marketing Manager position is part of the Italic department at kirin. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Klaviyo Lifecycle Marketing Manager position at kirin?
Click the "Apply Now" button on this page. You will be redirected to kirin's official application portal hosted on ashby where you can submit your application directly.
When was the Klaviyo Lifecycle Marketing Manager job at kirin posted?
This Klaviyo Lifecycle Marketing Manager position at kirin was posted on Jul 25, 2026. Apply as soon as possible — early applications are often reviewed first.
Klaviyo Lifecycle Marketing Manager
kirin
You'll be redirected to kirin's official application page on Ashby ATS.