Performance Marketing Lead
Weekday AI
Head of Performance Marketing
iSchool· Marketing
About this role
- Develop and execute iSchool's performance marketing strategy to support business growth.
- Plan, launch, and optimize paid campaigns across Google, Meta, TikTok, LinkedIn, YouTube, and other digital channels.
- Manage the digital marketing budget and ensure campaigns achieve strong ROI and ROAS.
- Monitor campaign performance and make data-driven improvements to maximize results.
- Analyze campaign data and prepare regular performance reports.
- Run A/B tests on ads, audiences, and landing pages to improve conversion rates.
- Work closely with the Creative, Sales, Product, and Business teams to improve lead generation and customer acquisition.
- Manage tracking and reporting using tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Set marketing KPIs, monitor performance, and share insights with senior management.
- Lead and support the Performance Marketing team, providing guidance, feedback, and coaching.
- Plan and execute marketing campaigns for both B2C and B2B audiences.
- Stay up to date with digital marketing trends and new advertising platforms.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 7+ years of experience in Performance Marketing or Digital Marketing.
- At least 3 years of experience leading a marketing team.
- Experience managing campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
- Strong understanding of Google Analytics (GA4), Google Tag Manager (GTM), and marketing analytics.
- Experience in both B2C and B2B marketing.
- Strong analytical and problem-solving skills.
- Experience managing marketing budgets and optimizing campaign performance.
- Excellent communication and leadership skills.
- Experience in EdTech, SaaS, or a fast-growing company is a plus.
Frequently Asked Questions
Is the salary disclosed for the Head of Performance Marketing position at iSchool?
The salary for this Head of Performance Marketing role at iSchool is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Head of Performance Marketing position at iSchool located?
This Head of Performance Marketing role at iSchool is based in Nasr City, Al Manteqah Al Oula, Egypt. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Head of Performance Marketing role at iSchool full-time or part-time?
This is listed as a Full time position. It is posted as a Head of Performance Marketing role in the Marketing department at iSchool.
Which team or department does the Head of Performance Marketing at iSchool belong to?
This Head of Performance Marketing position is part of the Marketing department at iSchool. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Head of Performance Marketing position at iSchool?
Click the "Apply Now" button on this page. You will be redirected to iSchool's official application portal hosted on workable where you can submit your application directly.
When was the Head of Performance Marketing job at iSchool posted?
This Head of Performance Marketing position at iSchool was posted on Jul 15, 2026. Apply as soon as possible — early applications are often reviewed first.
Head of Performance Marketing
iSchool
You'll be redirected to iSchool's official application page on workable.