Group Marketing Communication & Events Manager

The Group Marketing Communication & Events Manager will be responsible for developing and executing comprehensive internal and external communication strategies, organizing and managing high-impact events, for Dextra construction-related activities and entities worldwide, such as trade shows, seminars, and client visits, and creating engaging content for various platforms. This role involves collaborating with internal and external stakeholders, enhancing the company's brand image, and measuring the effectiveness of communication and event initiatives to ensure alignment with the company's marketing objectives.

Main responsibilities will include:

Communication Management

• Develop and implement internal and external communication strategies in collaboration with the Group Marketing & Strategy Manager.
• Manage announcements and updates to ensure alignment and engagement within the organization.
• Plan and manage external communications including press releases, media relations, and public relations activities to enhance the company's brand image.

Event and Association Management

• Plan & ensure external events such as trade shows, seminars, client visits, and corporate gatherings are well organized on time and on budget.
• Ensure smooth event execution including event logistics, venue selection, transportation, event promotion, on-site management, customer engagement, booth setup (graphics, samples, marketing materials.
• Oversee event marketing materials and promotional content to drive attendance and engagement.

• Drive post-event follow-up activities, including but not limited to sending appreciation letters, conducting a thorough ROI analysis of event outcomes such as visitor metrics, and ensuring the accurate management of contacts within the CRM system.
• Manage and drive engagement with, in collaboration with regional representatives and PLM’s/GM’s, professional associations and aim to gather leads from these associations and in parallel to gain exposure to their audiences.

Content Creation

• In collaboration with PLM’s/GM’s, technical and sales teams, create and deliver impactful content for various communication channels including websites, videos creation, social media, newsletters, and internal platforms.
• Collaborate with team and leverage an AI tool to produce high-quality, engaging content that aligns with company objectives and branding guidelines.
• Ensure consistency in messaging and tone across all communication materials.

Stakeholder Engagement

• Liaise with internal stakeholders to gather input and feedback for communication initiatives.
• Foster strong relationships with external partners, industry organizations, and media contacts to enhance the company's visibility and reputation.

Performance Measurement

• Track and analyze the performance of communication and event initiatives to measure their effectiveness and ROI.
• Prepare and present regular reports on communication and event activities to the Group Marketing and Strategy Manager.

Functional Competencies

• Lead generation and content marketing 
• Story writing              
• SEO optimization 
• Events organization 
• Online Advertising 
• Brand ambassador
• Social Media marketing 
• Press Relation 
• Project management 

General Competencies

• Knowledge of Business Environment
• Communication Information
• Customer Orientation
• Planning and Organizing
• Written Communication
• Persuasive Communication

• Master's degree in marketing, Business Administration or any related fields (candidates who graduated from International University are preferable)
• At least 8-10 years of experience in marketing communication and event management, preferably in a B2B environment.
• Excellent command in English, both written and spoken.
• Any other language (French, Thai, Spanish, etc.) is a plus.
• Good understanding of modern web standards, SEO & traffic generation techniques.
• Good understanding of modern digital and print publishing processes, as well as video editing.
• Knowledge of HTML/CSS is a plus.
• Good command of Adobe CC Suite (InDesign, Photoshop, Illustrator, and Premiere) is a plus.
• Excellent Excel, Outlook, Word, PowerPoint.
• Ability to leverage AI-based tools to improve efficiency, analyze information, and support decision-making.
• Business oriented personality.
• Engaging and outgoing personality and able to liaise with different levels of stakeholders within and outside the organization.
• Strong organizational and planning skills.
• Ability to work independently and manage multiple tasks effectively.
• Creative thinking, good negotiation skills, and ability to demonstrate flexibility and adaptability.