Field Marketing

tcglobal· Field Marketing and Engagement
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📍 Pune, MH, IndiaFULL TIME💰 INR 35K–60K
marketing campaignscampaign managment

About this role

Key Responsibilities

1. Offline & On-Ground Marketing

  • Plan and execute education fairs, university visits, school/college seminars, workshops, and counselling events.
  • Coordinate logistics, collaterals, registrations, and on-ground branding for events.
  • Support city-level and centre-level marketing initiatives.

2. Brand & Marketing Collaterals

  • Manage creation, printing, and distribution of:
    • Brochures, flyers, standees, banners, posters
    • Student guides, intake calendars, destination brochures
  • Ensure brand consistency across all offline materials.
  • Maintain inventory of marketing collaterals across centres.

3. University & Partner Marketing

  • Coordinate with international university partners for joint marketing initiatives.
  • Support co-branded campaigns, university days, and info sessions.
  • Manage communication and approvals related to partner branding.

4. Content Coordination (Non-Digital)

  • Coordinate content for:
    • Student testimonials & success stories
    • Case studies, visa success highlights
    • Counsellor-facing sales decks and pitch materials
  • Work with internal teams or external vendors for copy, design, and printing.

5. Counsellor & Sales Enablement

  • Create and update sales support materials for counsellors (presentations, FAQs, intake updates).
  • Act as a bridge between marketing and counselling teams.

6. PR, Outreach & Local Visibility

  • Support local PR activities, campus tie-ups, coaching centre partnerships, and community outreach.
  • Coordinate sponsorships, local branding opportunities, and print/media visibility where applicable.

7. Reporting & Coordination

  • Track event participation, footfall, enquiries, and lead handover to counselling teams.
  • Prepare basic marketing activity reports for the Marketing Lead.
  • Coordinate with vendors, printers, event partners, and internal stakeholders.

Required Skills & Qualifications

Must-Have

  • 1–4 years of experience in offline marketing, field marketing, or brand marketing, preferably in overseas education, edtech, or services businesses.
  • Strong coordination and vendor management skills.
  • Excellent communication and stakeholder management abilities.
  • Willingness to travel for events and centre-level activities.

Good to Have

  • Experience in education fairs, student outreach, or B2C services marketing.
  • Familiarity with study-abroad destinations, intakes, and admission cycles.
  • Experience working with universities or international partners.

Ideal Candidate Traits

  • Highly organized and execution-driven
  • Comfortable working with multiple teams and tight timelines
  • Strong attention to detail and brand discipline
  • Proactive, dependable, and hands-on

Frequently Asked Questions

What is the salary for the Field Marketing role at tcglobal?
The listed salary for this Field Marketing position at tcglobal is INR 35K–60K. This is an FULL TIME role.
Where is the Field Marketing position at tcglobal located?
This Field Marketing role at tcglobal is based in Pune, MH, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Field Marketing role at tcglobal full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Field Marketing role in the Field Marketing and Engagement department at tcglobal.
Which team or department does the Field Marketing at tcglobal belong to?
This Field Marketing position is part of the Field Marketing and Engagement department at tcglobal. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Field Marketing position at tcglobal?
Click the "Apply Now" button on this page. You will be redirected to tcglobal's official application portal hosted on keka where you can submit your application directly.
When was the Field Marketing job at tcglobal posted?
This Field Marketing position at tcglobal was posted on Aug 19, 2026. Apply as soon as possible — early applications are often reviewed first.
Field Marketing
tcglobal · 💰 INR 35K–60K
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