Digital Marketing Associate
lalamove
Digital Marketing Associate
tcglobal· Digital & Content
About this role
Roles & Responsibilities
- Own and grow the brand’s day-to-day social media presence, with clear accountability for reach, engagement, follower growth and brand awareness.
- Develop and manage the social media/content calendar, balancing planned campaigns with trends, topical conversations and audience interests.
- Create engaging content ideas, hooks, captions and formats designed to capture attention and drive interaction.
- Stay highly updated on social media trends, algorithms, emerging formats and changing audience behaviour, quickly translating them into content opportunities.
- Manage content across Reels, carousels, stories, static posts, short-form videos and emerging formats.
- Collaborate with content, design and video teams to turn ideas into high-quality, platform-native social content.
- Understand the target audience deeply and leverage industry trends, student interests, stories and events to keep the brand relevant and relatable.
- Monitor analytics and use performance insights to continuously improve content, formats, publishing strategy and engagement.
- Experiment with new creative approaches, trends and formats to identify opportunities for organic growth.
- Build an active digital community and encourage meaningful conversations and stronger audience connection.
- Collaborate with internal stakeholders to bring authentic stories, expertise and perspectives onto social media.
- Own Daily, Weekly and Monthly social media performance, continuously improving the quality, creativity and growth of the brand’s digital presence.
Ideal Profile
- 2–4 years of hands-on social media experience, preferably with a consumer-facing, education, lifestyle or youth-focused brand.
- Strong understanding of Instagram, LinkedIn, YouTube and other relevant social platforms, including trends, algorithms and content formats.
- Naturally creative and trend-aware, with a strong instinct for hooks, storytelling and engaging content.
- Comfortable working hands-on with Reels, short-form video, carousels, stories and social-first content.
- Audience-obsessed and data-driven — able to combine creative instincts with analytics and performance insights.
- Strong communication, copywriting and coordination skills with the ability to work effectively with design, video and content teams.
- Proactive, experimental and fast-moving, with the ability to spot opportunities and turn ideas into content quickly.
- Most importantly, someone who thinks beyond “posting content” and takes genuine ownership of growing an engaged social media community and brand presence.
Frequently Asked Questions
Is the salary disclosed for the Digital Marketing Associate position at tcglobal?
The salary for this Digital Marketing Associate role at tcglobal is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Marketing Associate position at tcglobal located?
This Digital Marketing Associate role at tcglobal is based in Delhi, DL, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital Marketing Associate role at tcglobal full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Digital Marketing Associate role in the Digital & Content department at tcglobal.
Which team or department does the Digital Marketing Associate at tcglobal belong to?
This Digital Marketing Associate position is part of the Digital & Content department at tcglobal. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Marketing Associate position at tcglobal?
Click the "Apply Now" button on this page. You will be redirected to tcglobal's official application portal hosted on keka where you can submit your application directly.
When was the Digital Marketing Associate job at tcglobal posted?
This Digital Marketing Associate position at tcglobal was posted on Sep 7, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Marketing Associate
tcglobal
You'll be redirected to tcglobal's official application page on keka.