Event Marketing Manager

Emerald Expositions is seeking an experienced Marketing Manager to drive attendee and exhibitor growth for our highly successful residential technology event CEDIA Expo/Commercial Integrator Expo (CIX). This is a high-profile role and will be responsible for working closely with the show management team and the association to build a high impact launch plan that drives excitement, engagement, and attendance.

The Marketing Manager will drive the awareness of CEDIA Expo/CIX within the industry. An important part of this role will be building a year-long marketing plan that fosters a sense of community during the months between events.

This position requires strong attention to detail and a creative mind as well as excellent verbal and written communications skills. Most importantly, we are looking for someone with a curiosity to learn and willingness to experiment with new marketing techniques.

Role Accountability and Duties:

• Lead the development and execution of marketing plans to achieve delivery of business goals.
• Create and executes multifaceted B2B marketing campaigns to increase brand/product awareness and increase sales conversions and audience registrations.
• Work with show team to develop themes, ideas and concepts that attract and excite our demographic audiences. Ensure all content is appropriate and relevant for the brand and strategy.
• Collaborate on endemic social media campaigns and channels to increase awareness, drive registrations, and engage community.
• Working closely with the sales team, manage the pre-show communication to all customer to ensure a high-quality pre-show customer experience.
• Help script and optimize messaging to advertisers, attendees, and sponsors.
• Collaborate with partners to disseminate content across paid, owned and earned channels, including the process of managing production, and approval for all campaign materials.
• Manage attendee communications for onboarding, promotions, and operations to ensure customer success.
• Deliver team tracking and reporting, manage post-event report creation, working with Marketing Operations on key data points. Working in platforms such as HubSpot and Power BI
• Establish and maintain strong working relationships with cross functional departments and colleagues, including Sales, Content, Sales Marketing, Marketing Operations and Operations.
• Manage process with Registration Team to enhance customer experience throughout the registration process and achieve data / marketing goals.
• Additional marketing assignments as needed.

What you bring to the team:

• Event marketing experience including ticketed marketing campaigns a plus.
• Experience in email marketing and marketing automation platforms.
• Experience in marketing content creation – emails, web copy, brochures, ads etc.
• Experienced in digital marketing, email marketing, lead generation, and PPC.
• Experience working with agencies and partners
• A strategic thinker and team player comfortable working in a matrix organization.
• The creative ability to develop new opportunities and launch new initiatives.
• Experience with SEO campaigns and strategies a plus.
• Knowledge of Adobe Creative Suite applications a plus.
• Experience with WordPress a plus
• Excellent organization and project management skills.
• Ability to juggle and prioritize multiple projects.
• Willingness to take initiative.
• Professional written and verbal communication skills.

About Emerald

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams. 

COMPENSATION & BENEFITS

Target Compensation: $80,000 - $85,000

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law. 

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.

About Emerald

Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.