Digital Performance Marketer - Meta
Karbon Business
Digital Performance Marketer - Linkedin
Karbon Business· Growth - AiA
About this role
About Us
At Karbon, we're building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India's fastest-growing businesses.
Backed by global investors like Y Combinator, we serve thousands of businesses and are rapidly scaling our automated solutions to deliver end-to-end finance operations.
Job Summary
We are hiring a Performance Marketer to own LinkedIn Ads end-to-end across India. You will be accountable for driving high-quality pipeline and SQLs—not just lead volume.
Where You Can Create Impact
- Own LinkedIn Ads end-to-end with ₹20L+/month spend, reducing CPQL and cost-per-pipeline QoQ.
- Execute ABM campaigns (Target Accounts, Matched Audiences) for finance ICPs (CFOs, Controllers, Promoters).
- Run full-funnel formats: Thought Leader, Document, Lead Gen, and Conversation Ads with CRM retargeting.
- Write high-converting hooks/copy and direct design/video teams on a weekly test cadence.
- Own tracking and attribution (Insight Tag, CAPI, CRM, GA4) to report weekly Cost-per-SQL and pipeline.
Must Have
- 5–8 years in B2B SaaS/Fintech performance marketing (3+ years primary on LinkedIn Ads).
- Proven record managing ₹20L+/month on LinkedIn Campaign Manager in India.
- Deep understanding of finance ICPs and full-funnel economics (CPL → SQL → Pipeline).
- Hands-on ABM, Insight Tag, CAPI, CRM (HubSpot/Salesforce), and GA4 expertise.
- Strong copywriting skills and direct accountability to pipeline revenue targets.
Good to Have
- Familiarity with Indian SMB accounting or the Tally ecosystem.
- Prospecting tools (Sales Navigator, Clay, Apollo) and SDR alignment.
- Experience with Thought Leadership ads, Google Ads/YouTube, or PLG funnels.
Our Way of Life — The Karbon Values
- C – Collaborate to Win. We back each other and move with shared purpose—clients win when we win together.
- E – Excel Relentlessly. Precision matters. We aim for accuracy, consistency, and excellence in every ledger.
- O – Own It End-to-End . No loose ends. We take full responsibility—from data collection to final compliance.
Perks & Benefits
- Upskilling Policy: Access to courses, tools, and continuous learning.
- Team Outings: Offsites and outings to celebrate wins and build camaraderie.
- Engagement Initiatives: Hackathons, open demos, game nights, and more.
- Flexible Work-from-Home: Up to 12 WFH days every 6 months.
- Menstrual WFH: Women employees can avail up to 3 WFH days per month.
- Mobility Benefits: Relocation support and travel allowances.
- Parental Support: Maternity, paternity, and adoption leave.
Frequently Asked Questions
Is the salary disclosed for the Digital Performance Marketer - Linkedin position at Karbon Business?
The salary for this Digital Performance Marketer - Linkedin role at Karbon Business is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Performance Marketer - Linkedin position at Karbon Business located?
This Digital Performance Marketer - Linkedin role at Karbon Business is based in Bengaluru, Karnataka, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital Performance Marketer - Linkedin role at Karbon Business full-time or part-time?
This is listed as a Full time position. It is posted as a Digital Performance Marketer - Linkedin role in the Growth - AiA department at Karbon Business.
Which team or department does the Digital Performance Marketer - Linkedin at Karbon Business belong to?
This Digital Performance Marketer - Linkedin position is part of the Growth - AiA department at Karbon Business. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Performance Marketer - Linkedin position at Karbon Business?
Click the "Apply Now" button on this page. You will be redirected to Karbon Business's official application portal hosted on workable where you can submit your application directly.
When was the Digital Performance Marketer - Linkedin job at Karbon Business posted?
This Digital Performance Marketer - Linkedin position at Karbon Business was posted on Aug 25, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Performance Marketer - Linkedin
Karbon Business
You'll be redirected to Karbon Business's official application page on workable.