Digital Marketing Lead
Weekday AI
Digital Marketing Lead
ZainCash· Commercial
About this role
- Strategy & Campaign Execution:
- Design, execute, and oversee end-to-end multi-channel digital marketing strategies across social media (Instagram, Facebook, LinkedIn, TikTok),and display channels to drive user acquisition, activation, and retention.
- Define, manage, and optimize the digital marketing budget to maximize ROI, lower Cost Per Acquisition (CPA), and drive key business KPIs.
- Brand & Content Optimization:
- Lead the creation of localized, engaging content and campaigns tailored to the consumer base across all digital touchpoints (website, mobile app, social channels).
- Continuously evaluate and optimize brand presence across channels, ensuring clear messaging and aligned visual identity.
- Performance & Data Analytics:
- Establish and monitor key performance metrics (conversion rates, CAC, LTV, engagement rates) to assess campaign effectiveness..
- Generate actionable performance reports and data-driven insights for senior management to guide marketing strategies.
- Cross-Functional Collaboration & Team Leadership:
- Partner closely with Product, Commercial, and Customer Support teams to launch new features, promotions, and go-to-market (GTM) campaigns.
- Supervise and mentor the internal digital marketing team and manage external vendor/agency relationships (creative, media buying, production) to ensure high-quality, timely deliverables.
Marketing Experience in a B2C company for atleast 5 years
Frequently Asked Questions
Is the salary disclosed for the Digital Marketing Lead position at ZainCash?
The salary for this Digital Marketing Lead role at ZainCash is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Marketing Lead position at ZainCash located?
This Digital Marketing Lead role at ZainCash is based in Baghdad, Baghdad Governorate, Iraq. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital Marketing Lead role at ZainCash full-time or part-time?
This is listed as a Full time position. It is posted as a Digital Marketing Lead role in the Commercial department at ZainCash.
Which team or department does the Digital Marketing Lead at ZainCash belong to?
This Digital Marketing Lead position is part of the Commercial department at ZainCash. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Marketing Lead position at ZainCash?
Click the "Apply Now" button on this page. You will be redirected to ZainCash's official application portal hosted on workable where you can submit your application directly.
When was the Digital Marketing Lead job at ZainCash posted?
This Digital Marketing Lead position at ZainCash was posted on Jul 28, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Marketing Lead
ZainCash
You'll be redirected to ZainCash's official application page on workable.