About this role
Experience: Freshers & Experienced (2+ Years) Salary: Freshers: โน3 LPA+ Experienced (2+ Years): โน5 LPA+ Job Summary We are looking for a Digital Marketing Specialist to drive B2B lead generation and pipeline growth through targeted digital campaigns. The role involves executing email, LinkedIn, and demand generation campaigns, identifying high-value prospects, managing CRM data, and collaborating with sales teams to generate qualified leads. Key Responsibilities Plan and execute digital marketing and demand generation campaigns. Run personalized email, LinkedIn, and outbound outreach campaigns. Identify and qualify target accounts using ICP and TAM frameworks. Conduct prospect research, buying committee mapping, and technology stack analysis. Create and manage lead nurturing workflows using marketing automation tools. Execute Account-Based Marketing (ABM) campaigns. Maintain and update CRM records with accurate prospect information. Track campaign performance, analyze KPIs, and optimize campaigns through A/B testing. Coordinate qualified meetings with the sales team. Generate campaign reports and collaborate with cross-functional teams to improve pipeline growth. Requirements Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. Freshers with strong digital marketing knowledge are welcome; 2+ years of experience preferred for experienced roles. Understanding of B2B marketing, demand generation, and lead qualification concepts. Familiarity with CRM platforms (HubSpot preferred) and sales intelligence tools such as LinkedIn Sales Navigator, Apollo.io, or ZoomInfo. Knowledge of marketing automation platforms such as HubSpot, Mailchimp, Marketo, Outreach, Salesloft, Instantly, or ActiveCampaign. Strong analytical, research, and reporting skills. Proficiency in Google Sheets/MS Excel and AI tools such as ChatGPT, Claude, Gemini, or Perplexity. Excellent written and verbal communication skills. Self-motivated, detail-oriented, and capable of managing multiple campaigns in a fast-paced environment.
Frequently Asked Questions
Is the salary disclosed for the Digital Marketing Associate - SAT InfoTech position at placements-digitalnest?
The salary for this Digital Marketing Associate - SAT InfoTech role at placements-digitalnest is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Marketing Associate - SAT InfoTech position at placements-digitalnest located?
This Digital Marketing Associate - SAT InfoTech role at placements-digitalnest is based in Shaikpet, Telangana, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital Marketing Associate - SAT InfoTech role at placements-digitalnest full-time or part-time?
This is listed as a Full time position. It is posted as a Digital Marketing Associate - SAT InfoTech role at placements-digitalnest.
How do I apply for the Digital Marketing Associate - SAT InfoTech position at placements-digitalnest?
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When was the Digital Marketing Associate - SAT InfoTech job at placements-digitalnest posted?
This Digital Marketing Associate - SAT InfoTech position at placements-digitalnest was posted on Jul 20, 2026. Apply as soon as possible โ early applications are often reviewed first.