Perfromance Marketer- Aisha Rao

Summary Aisha Rao Couture is looking for a dynamic Performance Marketing Specialist to spearhead digital expansion through strategic, data-driven advertising on platforms including Meta, Google, YouTube, and additional paid channels. This position demands a deep grasp of Direct-to-Consumer (D2C) dynamics, precise performance analytics, and the nuances of luxury consumer behavior. The successful candidate will oversee comprehensive funnel campaigns, manage budget allocation effectively, and partner closely with creative and Shopify teams to uphold brand consistency and maximize conversion rates. Responsibilities Strategic Campaign Management: Design, launch, and refine advertising initiatives across Meta (Facebook/Instagram), Google Ads, YouTube, and audience networks. Develop full-funnel D2C approaches covering awareness, consideration, and conversion stages, while specifically executing WhatsApp CTWA and Website Purchase campaigns. Oversee budget pacing, bid management, and campaign architecture to meet target ROAS and CAC goals. Analytics and Optimization: Establish and maintain robust tracking infrastructure, including pixels, UTM parameters, GA4 configurations, and Google Tag Manager events. Perform daily performance reviews to derive actionable insights on key metrics such as ROAS, CAC, CTR, and attribution. Execute A/B and multivariate testing on creatives, copy, audiences, and landing pages to identify high-performing segments and scale successful initiatives without compromising brand integrity. Funnel and Platform Integration: Partner with Shopify and web development teams to enhance landing page performance, load speeds, and conversion potential. Evaluate the user journey from initial ad click to final checkout to recommend funnel optimizations. Leverage an understanding of luxury customer paths to refine audience targeting strategies. Creative Partnership: Collaborate with design and content creators to produce high-impact ad assets that align with the brand voice. Utilize data insights to guide improvements in visual style, messaging, and ad formats, ensuring all paid communications reflect the brand's luxury aesthetic and distinctive storytelling. Cross-Functional Alignment: Work in tandem with CRM, SEO, and content departments to ensure a cohesive digital presence. Align campaign rollouts with seasonal collections, editorial edits, and major brand announcements. Continuously adapt performance tactics to support the brand's premium market positioning. Requirements Requirements: Experience: 0–3 years of proven experience in performance marketing, specifically within D2C sectors such as fashion, beauty, or lifestyle. Platform Expertise: Proficient hands-on knowledge of Meta Ads Manager, Google Ads, and YouTube Ads. Technical Skills: Strong capability with GA4, Shopify Analytics, Google Tag Manager, and various performance reporting dashboards. Strategic Understanding: Solid grasp of customer acquisition funnels, audience segmentation, and retargeting methodologies. Analytical Ability: A data-centric mindset capable of translating complex metrics into effective marketing strategies. Soft Skills: Excellent communication and organizational capabilities. Global Perspective: Prior experience managing campaigns for international markets (including the US, UAE, and UK) is highly advantageous. Education & Background Academic Qualification: Bachelor's degree in Marketing, Business, Communications, or a related discipline. Certifications: Professional certifications in Meta Ads, Google Ads, or Digital Marketing are preferred. Industry Experience: Previous work with luxury or premium D2C brands is strongly desired. Who You Are A marketer who balances a data-driven approach with a keen creative eye. Capable of taking full ownership of campaigns from conception to execution. Able to harmonize aggressive performance targets with the refined aesthetics of a luxury brand. Proactive, meticulous, and thrives in a fast-paced, evolving environment.