CRE MARKETING
About this role
Role :
· To track leads generated by social media marketing/ ATL-BTL promotions, contact the customer and communicate specific lead to the appropriate sales person
· To track lead creation through CRM by sales personnel on the ground
· To track customer interface through influencer meets, electrician meets and verify through customer feedback and random verification through visits
Job Responsibilities:
· Interfaces with customers through the following initiatives:
o Addresses all queries raised by customers through toll free call and other online platforms and escalates as applicable
o Collates key customer data and wishes them on special occasions
o Makes random calls to customers to check product satisfaction levels
· Tracks lead generated by social media marketing/ ATL-BTL promotions
o Tracks toll free calls
o Tracks social media-FB, Insta, Linkedin, You Tube, India mart, Website
· Provides inputs on leads to impact conversion
o Verifies leads and creates lead in CRM for the sales team
o Share brochure and other content with prospective customer
o Allocates specific lead to the appropriate sales person for conversion and communicates the same
· Collates lead data for approval of the state head
· Tracks customer interface through influencer meets, electrician meets:
o Assists in coordination of the meet, if applicable
o Collates data generated by these meets and verifies authenticity of the same
o Checks customer feedback and updates CRM system
· Takes responsibility for proper distribution of POS materials:
o Assists in inventory management by checking the utilisation
o Tracks distribution of POS as per allocation
· Participates in improvement projects involving cross functional collaboration
· Keeps self, updated through continuous learning and critical exposure to contribute to current and future business imperatives
· Performs all such duties required for this role as per the changing business requirements and strategic objectives of the Organisation
Frequently Asked Questions
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You'll be redirected to Hindustan Marketing Company's official application page on greythr.