AREA SALES MANAGER (Guwahati)

Job Role Summary: Area Sales Manager - Cama Electricals

• Sales Target Achievement:
• Achieve sales targets through market visits and dealer liaison.
• Increase secondary sales by monitoring customer and influencer interactions.
• Ensure timely billing as per trip schedule.
• Sales Planning and Execution:
• Develop quarterly/monthly sales plans based on the business plan and past trends.
• Forecast sales using market intelligence.
• Cascade sales plans to dealers and track lead generation, conversion, and actual sales.
• Monitor market share, reach, dispatch, and collections.
• Address credit note issues and escalate deviations beyond terms.
• Business Development:
• Build brand awareness and execute marketing initiatives.
• Onboard new channel partners and strengthen dealer relationships.
• Drive execution of schemes, electrician meets, influencer meetings, and POS material distribution.
• Perform credit appraisals and monitor dealer stock levels.
• Resolve dealer/distributor complaints.
• Team Leadership:
• Set and review sales targets for team members.
• Motivate and manage team performance, providing necessary training.
• Collaborate with HR for implementing people policies.
• Reporting and Cross-Functional Collaboration:
• Submit periodic MIS reports on sales, market reach, and efficiency.
• Promote cross-functional improvement projects.
• Continuous Learning:
• Stay updated with industry trends and participate in continuous learning.
• Adaptability:
• Perform duties as per changing business and strategic objectives.

Must Have:

• Must be well versed in MS-Office/ Excel
• Proficient in MIS reporting.
• Must have good communications skills