Campaign Activation Specialist
About this role
The Campaign Activation Specialist is responsible for ensuring that proposition campaigns are delivered on time and executed smoothly across teams. This role manages timelines, coordinates stakeholders, tracks deliverables, and ensures launch readiness across multiple campaigns running at the same time across MP, MCBL, and MIM.
This role does not define campaign strategy or messaging. It works with Propositions Marketing Manager to bring campaigns to market effectively. This role also helps standardize campaign workflows, trackers, and ways of working so the team can support more campaigns with less manual coordination.
Additionally, the role develops compelling, customer-focused content such as blogs, guides, and case studies to support campaign objectives, attract potential customers, and drive engagement across channels.
Position Responsibilities:
Develop detailed campaign timelines and workback plans for proposition-led campaigns, including key milestones, dependencies, deliverables, and approval checkpoints.
Manage the execution of multiple proposition campaigns at the same time by tracking deliverables across cross-functional teams and ensuring adherence to agreed timelines.
Coordinate with stakeholders to secure timely approvals and ensure all campaign materials, assets, and launch requirements are complete before go-live.
Work closely with Propositions Marketing Manager to translate campaign briefs, launch requirements, and delivery needs into clear execution plans.
Coordinate with internal teams including Product, Distribution, Brand/Content, Growth Marketing, Customer Centricity, Digital Platforms, Legal, and other functions as needed to support smooth campaign delivery across all channels.
Liaise with creative agencies and internal teams to track development and delivery of campaign materials according to brief, timeline, and brand requirements.
Draft or adapt campaign copy and support materials when needed, while working within approved messaging and content frameworks
Ensure consistency and quality of campaign materials across customer touchpoints and channels.
Monitor campaign execution progress and proactively address gaps or delays to ensure successful and timely delivery.
Build and maintain trackers, checklists, and ways of working that improve campaign coordination and reduce manual follow-up.
Flag delivery risks, timeline issues, and dependency gaps early, and escalate when needed to keep campaigns on track.
Required Qualifications:
At least 4 years of work experience in Marketing, Campaign Management, Advertising, Digital Marketing, or related fields
Experience in managing and executing integrated marketing campaigns across multiple channels
Preferred Qualifications:
Experience using trackers, workback plans, or project management tools is preferred
Experience managing multiple workstreams or campaigns at the same time is preferred
Exposure to working with cross-functional teams and external agencies
When you join our team:
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.
Working Arrangement