Website Manager (copy)
lwolf· Creative and Brand
About this role
Lone Wolf’s website is often the first place customers experience our brand — it needs to be fast, clear, and effortless to use, just like the software we build. We’re looking for a Website Manager who can own that experience end to end, write copy that converts, and keep improving the site based on real data and testing.
Responsibilities:
- Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS (Sanity experience a plus)
- Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript
- Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convert
- Own conversion rate optimization (CRO) for the site: identify friction points and opportunities across key pages and funnels
- Design, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn results into shipped improvements
- Monitor site analytics (traffic, engagement, conversion, page performance) and translate data into actionable recommendations
- Partner with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pages
- Own site performance fundamentals — page speed, mobile responsiveness, accessibility, and SEO best practices
- Develop and maintain structured data schema code (JSON-LD) to improve search engine optimization and AI engine optimization visibility
- Conduct regular audits of site content, links, and functionality to catch and fix issues proactively
- Manage website roadmap and prioritize enhancements based on data, test results, and business priorities
- Coordinate with developers or agencies on larger technical projects when needed
Required Qualifications:
- Proven experience managing a website in a professional CMS environment
- Working knowledge of HTML, CSS, and some JavaScript
- Hands-on experience with A/B testing and CRO tools/methodology (e.g., HubSpot, Optimizely, or similar)
- Strong copywriting skills — able to write and edit clear, persuasive, on-brand site copy
- Proficient with AI tools and committed to continuous learning and adoption of emerging technologies
- Comfortable reading analytics data (e.g., GA4) and turning insights into concrete site improvements and test hypotheses
- Strong attention to detail and project management skills
Nice To Haves:
- Sanity CMS experience
- Experience with SEO fundamentals, page speed optimization, or accessibility standards
- B2B SaaS or real estate/proptech experience
Frequently Asked Questions
What is the salary for the Website Manager (copy) role at lwolf?
The listed salary for this Website Manager (copy) position at lwolf is CAD 120K–134K. This is a remote Full time role.
Is the Website Manager (copy) job at lwolf remote?
Yes, this Website Manager (copy) position at lwolf is remote, with team members based in Toronto, ON (Remote). You can work from home or anywhere in the supported regions.
Is the Website Manager (copy) role at lwolf full-time or part-time?
This is listed as a Full time position. It is posted as a Website Manager (copy) role in the Creative and Brand department at lwolf.
Which team or department does the Website Manager (copy) at lwolf belong to?
This Website Manager (copy) position is part of the Creative and Brand department at lwolf. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Website Manager (copy) position at lwolf?
Click the "Apply Now" button on this page. You will be redirected to lwolf's official application portal hosted on lever where you can submit your application directly.
When was the Website Manager (copy) job at lwolf posted?
This Website Manager (copy) position at lwolf was posted on Oct 13, 2026. Apply as soon as possible — early applications are often reviewed first.
Website Manager (copy)
lwolf · 💰 CAD 120K–134K
You'll be redirected to lwolf's official application page on Lever.