Product Marketing Manager
lwolf· Corporate Marketing
About this role
Reporting to the Director of Product Marketing, you will own a segment of the Lone Wolf portfolio from end to end. You will drive positioning, product launches, pricing strategy, and the core content our sales team carries to market. When a broker or agent decides whether your product is worth their investment, your work directly shapes that decision.
Responsibilities:
• Keep your product story strictly aligned with the broader Lone Wolf narrative.
• Translate AI capabilities into practical, undeniable value for real estate professionals.
• Maintain competitive intelligence for your suite of products and build it directly into your positioning.
• Serve as the internal subject matter expert for your product line and target buyers.
Go to Market & Strategy
• Lead go to market launches for your products, covering everything from market segmentation through final sales readiness.
• Execute pilot programs to test positioning and pricing before wider release.
• Track launch impact strictly against pipeline, adoption, and revenue.
• Recommend strategic pricing and packaging for your products within the overall portfolio framework.
• Partner with Demand Generation to build campaigns that drive pipeline and product adoption.
• Lead go to market launches for your products, covering everything from market segmentation through final sales readiness.
• Execute pilot programs to test positioning and pricing before wider release.
• Track launch impact strictly against pipeline, adoption, and revenue.
• Recommend strategic pricing and packaging for your products within the overall portfolio framework.
• Partner with Demand Generation to build campaigns that drive pipeline and product adoption.
Sales & Revenue Enablement
• Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence.
• Deliver high impact product training and webinars to internal teams and customer audiences.
• Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies.
• Collaborate with Customer Success to build resources that drive account expansion and retention.
• Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging.
• Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence.
• Deliver high impact product training and webinars to internal teams and customer audiences.
• Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies.
• Collaborate with Customer Success to build resources that drive account expansion and retention.
• Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging.
Market Intelligence & Content
• Conduct direct customer interviews and run detailed win and loss analysis on your products.
• Analyze market trends and product usage data to inform future roadmap priorities.
• Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies.
• Direct content partners and hold their output to an exceptionally high standard.
• Partner with product management to translate the technical roadmap into compelling market language.
• Conduct direct customer interviews and run detailed win and loss analysis on your products.
• Analyze market trends and product usage data to inform future roadmap priorities.
• Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies.
• Direct content partners and hold their output to an exceptionally high standard.
• Partner with product management to translate the technical roadmap into compelling market language.
Requirements:
- 4 to 7 years of product marketing experience fully owning a product or product line
- .Working knowledge of residential real estate, proptech, or adjacent industries.
- Proven success building positioning and messaging that the sales team actually uses in the field
- .Track record of leading successful launches through cross-functional influence and alignment.
- Demonstrated ability to use data and metrics to track performance and influence business decisions.
- Daily proficiency using AI tools to accelerate research and content creation.Exceptional and highly direct writing skills.
- Ability to move fast and deliver results with limited direction.
Frequently Asked Questions
What is the salary for the Product Marketing Manager role at lwolf?
The listed salary for this Product Marketing Manager position at lwolf is CAD 184K–225K. This is a remote Full time role.
Is the Product Marketing Manager job at lwolf remote?
Yes, this Product Marketing Manager position at lwolf is remote, with team members based in Toronto, ON (Remote). You can work from home or anywhere in the supported regions.
Is the Product Marketing Manager role at lwolf full-time or part-time?
This is listed as a Full time position. It is posted as a Product Marketing Manager role in the Corporate Marketing department at lwolf.
Which team or department does the Product Marketing Manager at lwolf belong to?
This Product Marketing Manager position is part of the Corporate Marketing department at lwolf. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Product Marketing Manager position at lwolf?
Click the "Apply Now" button on this page. You will be redirected to lwolf's official application portal hosted on lever where you can submit your application directly.
When was the Product Marketing Manager job at lwolf posted?
This Product Marketing Manager position at lwolf was posted on Sep 29, 2026. Apply as soon as possible — early applications are often reviewed first.
Product Marketing Manager
lwolf · 💰 CAD 184K–225K
You'll be redirected to lwolf's official application page on Lever.