Strategy & Insights Manager (Influencer Marketing)

About the role

• We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.

What you'll do

🔍 Market Intelligence Support

• Research platforms, brands, and verticals
• Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives 
• Identify algorithm-centric cultural trends shaping content and influencer strategy

📊 Strategy Support

• Build data-rich decks for pitches and campaigns
• Translate data into compelling narratives
• Source high-quality, relevant creators within the social landscape
• Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
• Align creator ecosystems and platform behaviors with campaign goals
• Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
• Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time

🤖 AI & Content Intelligence

• Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
• Support initiatives around trendspotting and creator discovery using AI

🤝 Cross-Functional Collaboration

Work closely with multiple teams to deliver strategic impact across the business:

• Creative: Support ongoing client renewals with trend and creator insight
• New Business: Contribute to RFPs with standout strategy and creator POVs
• Marketing: Provide strategic input and support for agency webinars and thought leadership content
  Product: Partner with internal stakeholders on evolving agency tech and UI needs
• Agency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and published

Qualifications

✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar
✍️ A strong writer and storyteller who brings clarity to complexity
🧠 Curious, proactive, and scrappy—you love turning noise into signal
📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
📊 Strong with Google Slides or PowerPoint
🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience
🏢 Bonus: Experience at a startup, creative agency, or marketing-tech company

🎨 Major Bonus: Strong visual design skills

Why You’ll Love It Here

We’re building something meaningful and sustainable—without burning people out. We care about impact, balance, and raising the bar in our industry.

About The Shelf

The Shelf is a fast-growing influencer marketing agency that blends data science with creativity to deliver standout campaigns. We work with top brands and platforms to craft strategies that are performance-first and culturally relevant.

Everyone claims to be data-backed. We prove it:

📈 Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by 5x in conversions
📺 TikTok verified that our campaigns perform 500x above their ad benchmarks in watch time
🥈 One of our TikTok ads ranked #2 globally for an entire month

But what really sets us apart? Our people-first culture. We actively discourage burnout, uphold a true 40-hour workweek, and invest deeply in our team’s wellbeing and growth.

💼 100% covered healthcare
🏖️ Flexible PTO
🎉 Company holidays that actually get honored
✈️ In-person off-sites in Atlanta to foster real connection