Sr Manager - Paid Media (B2B & LinkedIn Ads)
ethinos· Biddable Media
About this role
About the Role
We are looking for an experienced Senior Manager - Paid Media to lead B2B paid media strategy and execution for our clients. The ideal candidate will have hands-on experience planning and executing campaigns for B2B and SaaS businesses, with strong expertise in LinkedIn Ads and Account-Based Marketing (ABM).
This role combines strategic thinking, campaign execution, team leadership, and client management. The candidate will be responsible for translating business objectives into effective paid media strategies and driving campaigns from planning to execution and optimization.
Work Mode: Work from Office | Monday to Friday
Immediate Joiners Preferred
Key Responsibilities:
- Strategize and develop B2B paid media strategies aligned with client business and marketing objectives.
- Lead end-to-end campaign planning and execution across LinkedIn Ads and other relevant paid media platforms.
- Plan and execute Account-Based Marketing (ABM) campaigns, including audience identification, segmentation, targeting, and campaign optimization.
- Manage campaigns for B2B and SaaS clients across domestic and international markets.
- Analyse campaign performance and translate data into actionable insights and strategic recommendations.
- Own media planning, budget allocation, pacing, and optimization to improve campaign efficiency and performance.
- Lead client communication, strategy discussions, performance reviews, and reporting presentations.
- Work closely with clients to understand their business objectives and translate them into effective paid media strategies.
- Guide and mentor team members while ensuring quality and consistency across campaign planning, execution, and reporting.
- Collaborate with internal teams to ensure seamless execution of campaigns and deliverables.
Requirements
- 4+ years of experience in Paid Media, Performance Marketing, or a related field.
- Strong hands-on experience with LinkedIn Ads, particularly for B2B/SaaS clients and campaigns.
- Experience planning and executing Account-Based Marketing (ABM) campaigns.
- Experience working with B2B and/or SaaS clients.
- Strong understanding of B2B audience targeting, segmentation, campaign objectives, and paid media strategy.
- Experience with Google Ads and Meta Ads is preferred, but LinkedIn Ads and B2B campaign expertise are the primary requirements.
- Excellent client communication, presentation, and stakeholder management skills.
- Experience in team management, mentoring, or leading campaign delivery.
- Strong written and verbal communication skills.
Frequently Asked Questions
What is the salary for the Sr Manager - Paid Media (B2B & LinkedIn Ads) role at ethinos?
The listed salary for this Sr Manager - Paid Media (B2B & LinkedIn Ads) position at ethinos is INR 1000K–1200K. This is an FULL TIME role.
Where is the Sr Manager - Paid Media (B2B & LinkedIn Ads) position at ethinos located?
This Sr Manager - Paid Media (B2B & LinkedIn Ads) role at ethinos is based in Mumbai, MH, India, Pune, MH, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Sr Manager - Paid Media (B2B & LinkedIn Ads) role at ethinos full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Sr Manager - Paid Media (B2B & LinkedIn Ads) role in the Biddable Media department at ethinos.
Which team or department does the Sr Manager - Paid Media (B2B & LinkedIn Ads) at ethinos belong to?
This Sr Manager - Paid Media (B2B & LinkedIn Ads) position is part of the Biddable Media department at ethinos. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Sr Manager - Paid Media (B2B & LinkedIn Ads) position at ethinos?
Click the "Apply Now" button on this page. You will be redirected to ethinos's official application portal hosted on keka where you can submit your application directly.
When was the Sr Manager - Paid Media (B2B & LinkedIn Ads) job at ethinos posted?
This Sr Manager - Paid Media (B2B & LinkedIn Ads) position at ethinos was posted on Aug 4, 2026. Apply as soon as possible — early applications are often reviewed first.
Sr Manager - Paid Media (B2B & LinkedIn Ads)
ethinos · 💰 INR 1000K–1200K
You'll be redirected to ethinos's official application page on keka.