Social Media Manager (B2C)
ethinos· Social Media
About this role
About the Role
We're looking for a Brand Storyteller or Social Media Manager who understands how brands show up, communicate, and stay relevant in today's fast-moving digital landscape.
The ideal candidate will have strong experience in B2C social media, content and creative strategy, with a keen understanding of consumer behaviour, trends, and platform-specific storytelling. Experience working with fashion, lifestyle, retail, or other consumer-focused brands will be highly preferred.
Location:
Vasanth Nagar, Bengaluru (first preference)
Koregaon Park Annexe, Pune
Work mode: WFO, Mon to Fri (10:00 am to 7:00 pm)
Key Responsibilities
- Develop and lead social media strategies for B2C brands across relevant platforms.
- Build content strategies, monthly content calendars, campaigns, and platform-specific ideas.
- Translate brand objectives into engaging, culturally relevant, and trend-driven content.
- Lead brand storytelling and ensure consistency in brand voice, communication, and visual direction.
- Stay ahead of social media trends, emerging formats, conversations, and platform behaviour.
- Work closely with creative, content, design, influencer, and other internal teams to deliver campaigns.
- Use social media insights and analytics to evaluate performance and develop actionable recommendations.
- Manage client communication, presentations, feedback, and day-to-day stakeholder relationships.
- Lead and mentor team members while ensuring timely and high-quality delivery of content and campaigns.
What We're Looking For
- 5+ years of experience in social media, digital marketing, brand strategy, content strategy, or a similar role.
- Strong experience working with B2C / consumer-facing brands.
- Proven experience in developing and executing social media and content strategies.
- Strong understanding of Instagram and other major social platforms, their formats, audiences, and trends.
- Experience with creative strategy and brand storytelling.
- Experience working with fashion, lifestyle, retail, beauty, or similar consumer brands is highly preferred.
- Strong client-facing and communication skills.
- Ability to translate business and brand objectives into compelling social-first ideas.
- Strong understanding of social media analytics and performance metrics.
- Experience managing or mentoring a team is preferred.
- A strong creative eye, curiosity about culture and trends, and the ability to turn insights into ideas.
Frequently Asked Questions
What is the salary for the Social Media Manager (B2C) role at ethinos?
The listed salary for this Social Media Manager (B2C) position at ethinos is INR 900K–1000K. This is an FULL TIME role.
Where is the Social Media Manager (B2C) position at ethinos located?
This Social Media Manager (B2C) role at ethinos is based in Bengaluru, KA, India, Pune, MH, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Social Media Manager (B2C) role at ethinos full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Social Media Manager (B2C) role in the Social Media department at ethinos.
Which team or department does the Social Media Manager (B2C) at ethinos belong to?
This Social Media Manager (B2C) position is part of the Social Media department at ethinos. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Social Media Manager (B2C) position at ethinos?
Click the "Apply Now" button on this page. You will be redirected to ethinos's official application portal hosted on keka where you can submit your application directly.
When was the Social Media Manager (B2C) job at ethinos posted?
This Social Media Manager (B2C) position at ethinos was posted on Aug 12, 2026. Apply as soon as possible — early applications are often reviewed first.
Social Media Manager (B2C)
ethinos · 💰 INR 900K–1000K
You'll be redirected to ethinos's official application page on keka.