Senior Site Analyst

About the Role

The Sr. Site Analyst will be responsible for analyzing site performance across a wide array of client sites, including paid and earned traffic generated through media, search, social, email, and other channels.

This role will support the Associate Director in understanding business and analytics needs and developing reporting that enables informed decision-making, generates actionable insights, and drives recommended actions. The Sr. Site Analyst will work alongside a team of resources to automate reporting, develop insights, and identify opportunities to optimize future marketing efforts.

The role will provide exposure to a wide variety of data-driven analyses across media, site, email, and social, while leveraging Business Intelligence tools such as Power BI to effectively visualize and communicate performance.

Responsibilities:

• Serve a multitude of functions including, but not limited to, investigation of insights to explain causality of site performance and then recommend experience optimizations.
• Plan, design, and have ongoing accountability for the creation of cutting-edge visualizations to meet our client’s needs.
• Collaborate with clients and across agency teams to analyze cross-channel campaign performance, including media, social, email and site as well as creative performance.
• Support the evolution of the client’s analytical capabilities, including leveraging Adobe’s Customer Journey Analytics tool to assess individual and cross-channel performance.
• Continuously look for improvements, monitor quality levels, and manage quality problems.
• Lead client conversations related to ongoing initiatives where you help clients understand current performance and identify opportunities to optimize future efforts.

Education & Experience:

5+ years of experience in site analysis and advanced knowledge of Adobe Analytics with an understanding of related Adobe Marketing Cloud products.
Demonstrated experience applying statistical analysis to datasets, visualizing results, and communicating the correct interpretation.
Highly accountable self-starter with the ability to work well within a group, as well as independently.
Bachelor’s degree in Engineering, Economics, Mathematics, Business, Computer Science or Data Science preferred.
Must be proficient in MS Office (Excel and PowerPoint); Excel skills for data analysis required.
Experience using website analytics tools such as Google Analytics, Adobe Analytics or Adobe Customer Journey Analytics.
Experience using Power BI, Domo, Looker or Tableau preferred but not required.
Some business and marketing understanding, to understand performance trends and develop insights into the causality of performance, leading to optimization recommendations.
Must have strong communication skills, both verbal and written.
Must be able to handle multiple client projects simultaneously.
Demonstrated ability to learn new technologies and evolve as business requirements change.