(Senior) Manager, Product Development and Individual Propositions

Bupa· Bupa
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📍 Kwun Tong, Kowloon, Hong KongFull time

About this role

Responsibilities

Market Research and Product Proposition

  • Closely monitor updates and changes in HK medical insurance market, including but not limited to industry trend, competitor movements, market competitive analysis, market opportunities and threats, specific client segment to identify the potential business opportunity. Analyze and draw conclusions from research undertaken to improve the BUPA's product positioning in the fast -changing market situation.
  • Drive target client research to constantly identify gap in BUPA's product to enhance clients' impact.
  • Drive product design and innovation according to research result and business needs to help achieving company's business target, focusing on fulfilling medical protection, health services and any legacy needs of clients.
  • Proactively manage the product approval process to get relevant stakeholders' buy-in of the product proposition including senior management and all distribution channel teams.
  • Steer discussion with distribution channel teams to ensure product's marketability, form sales stories, seek market's feedback on the products and react with potential solutions to support business growth opportunity across all channels.

Product Development and Management

  • Lead development and execution of product strategies aligned with business priorities, customer needs and market opportunities.
  • Ensure compliance with stage-gate governance requirements
  • Collaborate closely with cross-functional stakeholders to develop and implement product solutions, ensuring product design feasibility and timely, effective delivery of projects and initiatives. Participate in material preparation for the product development. Be responsible and pursue for quality of the project deliverables to ensure accuracy of product materials.
  • Act as product SME to contribute in various projects such as new regulation implementation, operation enhancements, business development initiatives, etc.
  • Promote the products to all distribution channels with respect to product proposition, key selling points, market competitiveness, administration rules, etc.

Stakeholder Management and Leadership

  • Build strong partnerships with Distribution, Pricing, Finance, Risk, Compliance, Operations, IT, Marketing and Network teams.
  • Influence senior stakeholders and facilitate cross-functional decision-making.
  • Coach and develop junior product team members.
  • Support establishment of best practices, governance standards and product development capabilities across the organisation.
  • Bachelor’s Degree or above
  • 8 yrs+ relevant insurance business qualifications or equivalent.
  • Strong understanding of health insurance products, product governance and regulatory requirements.
  • Strong business acumen, analytical skills and commercial mindset.
  • Excellent presentation, influencing and people leadership skills.
  • Good communication, problem solving skills and coaching skills.
  • Good knowledge in Insurance principles and cost-benefit analysis
  • Proficient in MS Excel and MS Powerpoint

Bupa offers 5 days’ work per week and comprehensive remuneration packages including base salary, study assistance plan, company pension plan, life and medical benefit, dental benefit, annual leave, examination leave, etc.

Bupa is an equal opportunity employer and welcomes applications from qualified candidates. Information provided will be treated in strict confidence and only be used for consideration of application with Bupa.

Personal data collected will be used for recruitment purposes only. Bupa will be in touch for any opportunities that matches your profile. All personal data of unsuccessful application will be destroyed 24 months from the date of receiving the application. Full version of Data Privacy Notice available upon request. 

  • Pension Plan
  • Work From Home
  • Training & Development
  • Performance Bonus
  • 5 day works
  • Banking Holidays

Frequently Asked Questions

Is the salary disclosed for the (Senior) Manager, Product Development and Individual Propositions position at Bupa?
The salary for this (Senior) Manager, Product Development and Individual Propositions role at Bupa is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the (Senior) Manager, Product Development and Individual Propositions position at Bupa located?
This (Senior) Manager, Product Development and Individual Propositions role at Bupa is based in Kwun Tong, Kowloon, Hong Kong. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the (Senior) Manager, Product Development and Individual Propositions role at Bupa full-time or part-time?
This is listed as a Full time position. It is posted as a (Senior) Manager, Product Development and Individual Propositions role in the Bupa department at Bupa.
Which team or department does the (Senior) Manager, Product Development and Individual Propositions at Bupa belong to?
This (Senior) Manager, Product Development and Individual Propositions position is part of the Bupa department at Bupa. See the full job description for more information about the team structure and responsibilities.
How do I apply for the (Senior) Manager, Product Development and Individual Propositions position at Bupa?
Click the "Apply Now" button on this page. You will be redirected to Bupa's official application portal hosted on workable where you can submit your application directly.
When was the (Senior) Manager, Product Development and Individual Propositions job at Bupa posted?
This (Senior) Manager, Product Development and Individual Propositions position at Bupa was posted on Aug 6, 2026. Apply as soon as possible — early applications are often reviewed first.
(Senior) Manager, Product Development and Individual Propositions
Bupa
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