Senior Manager - Marketing

Phoenix
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📍 Mumbai, Maharashtra, IndiaFull time

About this role

Job Title

Senior Manager � Marketing
Department / Division
 
Marketing
External Interface

(Enlist external agencies/authorities that you are required to deal with while discharging your duty)
  • PR/ Advertising agencies
  • NGOs
  • Media professionals / Journalists
  • Vendors
  • Retailers
Minimum Qualification

(i.e education, training etc.)
  • MBA (Marketing) and/ or Post-graduation in Public Relations (Mass Communication, etc.)
 
Minimum Experience
 
  • Around 8-10 years of industry experience in Senior Advertising/ PR role
Special Skills/Attributes

(required for performing the job effectively)
  • Knowledge of Advertising and PR concepts
  • Understanding of designing and outdoor advertising
  • Knowledge of branding and promotions in Retail
Overall Purpose/Objective
Of the job

Responsible for the overall brand building of the Centre by ensuring effective and comprehensive advertising and public relations operations.
Key Responsibilities

(List major responsibilities, that you have,  to achieve the key objectives)
  • Overall responsibility for planning the PR and advertising operations to enhance the image of the Centre(Mall)  by ensuring regular advertising using all possible media as well as good coverage  of various events/ occasions/ initiatives, etc
  • Initiate the preparation of a detailed advertising plan for the Centre, brief the advertising agency on the same and ensure effective implementation of the various components of the plan
  • Plan for the requirement of outdoor hoardings and signage on the basis of the area/ size, type of signage, position / placement of the signage etc.
  • Update the target audience through newsletter about the Centre (new offers/ deals, new stores at the Centre, participation by retailers through interviews and features, in conjunction with the advertising agency
  • Effective use of various social networking sites (Facebook, Twitter, etc.) maintaining a connect with select target audience and for promotion of various initiatives of the Centre
  • Explore partnership with various magazines and radio channels either as part of barter exchange or otherwise, for the promotion of the various activities of the Centre
  • Identify PR opportunities for the Centre by reviewing the Marketing calendar and identifying events/ initiatives that have a feasible PR opportunity
  • Monitor the performance of the selected / Advertising agencies against defined Service Level Agreements (SLAs) and also evaluation post every event
 

Frequently Asked Questions

Is the salary disclosed for the Senior Manager - Marketing position at Phoenix?
The salary for this Senior Manager - Marketing role at Phoenix is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Manager - Marketing position at Phoenix located?
This Senior Manager - Marketing role at Phoenix is based in Mumbai, Maharashtra, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Manager - Marketing role at Phoenix full-time or part-time?
This is listed as a Full time position. It is posted as a Senior Manager - Marketing role at Phoenix.
How do I apply for the Senior Manager - Marketing position at Phoenix?
Click the "Apply Now" button on this page. You will be redirected to Phoenix's official application portal hosted on oraclecloud where you can submit your application directly.
When was the Senior Manager - Marketing job at Phoenix posted?
This Senior Manager - Marketing position at Phoenix was posted on Oct 3, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior Manager - Marketing
Phoenix
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