Senior Growth & Monetisation Manager

Key Responsibilities

1. Business Strategy & Planning

• Lead annual and quarterly strategy planning cycles, translating business objectives into actionable roadmaps
• Conduct structured problem-solving on strategic priorities — market segments, competitive benchmarking, whitespace analysis
• Prepare Board / ExCo-level strategy decks, business reviews, comprehensive analysis

2. Growth Strategy & User Acquisition

• Design and evaluate growth levers across organic, paid, referral, and partnership channels
• Partner with product and marketing teams to define growth experiments, success metrics, and feedback loops
• Build cohort-level user journey analyses to identify conversion and retention improvement opportunities
• Own growth dashboards and KPI frameworks — track CAC, activation rates, D30/D90 retention, and funnel metrics

3. Monetization & Revenue Strategy

• Develop and refine monetization frameworks across ABCD's financial products 
• Identify revenue expansion opportunities through pricing strategy, premium product tiers, and new monetization models
• Build detailed P&L models and unit economics to evaluate monetization initiatives

4. Cross-Sell & Portfolio Revenue

• Design and execute cross-sell strategy across ABCD's multi-product portfolio to improve share of wallet per customer
• Leverage customer segmentation, behavioural data, and propensity models to identify high-potential cross-sell cohorts
• Work with product, data science, and marketing teams to build personalised cross-sell journeys
• Track cross-sell conversion rates, incremental revenue, and customer lifetime value (LTV) impact — report to senior leadership
• Evaluate and operationalise new cross-sell programs including loyalty-linked triggers, lifecycle nudges, and bundled offers

5. Market Intelligence & Competitive Insights

• Continuously scan the competitive landscape in digital financial services — identify threats, opportunities, and best practices
• Synthesise intelligence from earnings calls, industry reports (BCG, McKinsey, RedSeer), regulatory filings, and primary research
• Provide strategic inputs to the product roadmap based on market signals

What We're Looking For

• 3–5 years of total work experience in strategy, consulting, or a high-growth fintech / BFSI company
• Strong analytical skills — proficiency in Excel for financial modelling, P&L analysis, and scenario planning
• Excellent written and verbal communication & presentation skills — ability to craft crisp, board-ready narratives 
• Ability to independently structure ambiguous problems and drive them to resolution
• Prior experience in digital lending, wealth management, insurance, or payments
• Exposure to CRM platforms, lifecycle marketing, or loyalty programme design
• Experience working in a matrixed, multi-stakeholder organisation