Sales Manager

a24groupยท Wine Sales & Marketing
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๐Ÿ“ Cape Town, Western Cape, South AfricaFull Time

About this role

Sales Manager

Benguela Cove Lagoon Wine Estate, Walker Bay, Hermanus | Full-time, permanent | Hybrid: estate, Cape Town and home | Reports directly to the owner


About the estate


Benguela Cove is a luxury wine estate on a Ramsar-listed lagoon in the Kogelberg Biosphere, with wild horses on the banks and over 200 bird species. It has a 750-ton gravity-fed cellar, Moody Lagoon restaurant, twelve luxury villas and the Manor House. Event spaces range from private dining to a 350-guest courtyard. There is also Pirate Adventure Golf, a splash pad and a gallery/shop.


The role


We need a hands-on hunter to own every enquiry that comes into the estate and to go out and create more. You will sell weddings, corporate events and conferences, sporting events and upsell villa stays, taking each from first contact to signed booking. Every booking is a chance to sell more: villas for the guests, wine and bar packages, dining and activities. We expect you to sell the whole estate, not just the room. This is a doer's role. We want someone who picks up the phone, follows up and closes.


What you will do


  • Respond to every enquiry the same working day and chase each one to a yes or a no
  • Build and run our corporate and conferencing channel, from prospecting to close
  • Manage all inbound revenue across weddings, corporate events, sporting events, general events and villas
  • Sell the full estate on every booking: accommodation, wine and bar packages, food, activities and extras
  • Price bar and food properly, and protect our margins when you negotiate
  • Represent the estate at industry shows
  • Keep the CRM (Vtiger) current, so every lead is logged and every follow-up diarised
  • Report weekly on pipeline, conversion, revenue closed and average spend per booking
  • Work with the events, restaurant, villa and marketing teams to deliver what you sell



What you bring


  • A proven record of closing business in hospitality, events, MICE, wine-estate or corporate sales
  • A track record of growing the value of each deal through upselling and cross-selling
  • Existing relationships with corporate buyers or event planners
  • Disciplined admin and follow-up, so no lead goes cold
  • Daily use of AI tools and comfort with CRM and sales systems
  • Confidence negotiating, pitching and cold-calling
  • Willingness to travel, and your own transport


Apply Now

Frequently Asked Questions

Is the salary disclosed for the Sales Manager position at a24group?
The salary for this Sales Manager role at a24group is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Sales Manager position at a24group located?
This Sales Manager role at a24group is based in Cape Town, Western Cape, South Africa. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Sales Manager role at a24group full-time or part-time?
This is listed as a Full Time position. It is posted as a Sales Manager role in the Wine Sales & Marketing department at a24group.
Which team or department does the Sales Manager at a24group belong to?
This Sales Manager position is part of the Wine Sales & Marketing department at a24group. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Sales Manager position at a24group?
Click the "Apply Now" button on this page. You will be redirected to a24group's official application portal hosted on bamboohr where you can submit your application directly.
When was the Sales Manager job at a24group posted?
This Sales Manager position at a24group was posted on Oct 6, 2026. Apply as soon as possible โ€” early applications are often reviewed first.
Sales Manager
a24group
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