RL - Consumers:Area Sales Manager - Personal Loan - Branch

Axis Bank
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📍 Mumbai, IndiaRegular

About this role

Area Sales Manager PL Branch – CONSUMER LOANS, RETAIL LENDING

 

About the Business Group:
The Consumer Loan department is a part of Retail Lending business of the bank and offers Personal loans and Education Loans to all categories of customers Pan India.
About the Role:
The role Area Sales Manager – Personal Loan involves driving Personal Loan business through a team of Sales Managers, ensure growth in Book Size, maintain product level profitability, build a robust distribution, deliver on the new initiatives rolled out. It requires strategic planning and execution to boost revenue, grow the portfolio, and maintain risk and compliance.
Details of the Role:
DepartmentRetail LendingGradeM/SM/AVP
Sub-DepartmentRL- Consumer LoansReporting (Business)AVP/VP
LocationMumbaiReporting (Matrix) 
Key Responsibilities:

 

  • Business Goals & Profitability
    • Responsible for driving the P&L of Personal Loans
    • Prepare the sales budget and execute strategies that enable achieving the target
    • Prepare Monthly, Quarterly, and Annual sales forecasts and be responsible for the Area sales target along with the growth and profitability of the portfolio
  • Audit, Compliance, and Risk Management
    • Ensure risk compliance through the completion of FCI and Internal Investigations observations, and repeat observations, ensuring timely and satisfactory closure.
    • Be responsible for the quality of the business portfolio by closely working with Risk and Credit teams and ensuring RAC Audits.

 

  • Sales and Channel Development
    • Develop and enhance new and existing channels of sales, such as Connectors, AVC, and Branch.
    • Ensure Siddhi adoption and usage.
    • Ensure digital adoption (MLP) and scale up applications through digital journeys
    • Responsible for Cross sell and Vas products penetration.
    • Responsible of Resource activation.
    • Responsible for Productivity of SM and RO.
    • Responsible for setting up right distribution span across area’s and segments.

 

  • Customer Experience
    • Oversee a fulfilling customer journey leading to customer delight and making the Bank the partner of choice.
    • Increase customer retention and drive engagement across existing customers to improve Net Promoter Score, customer satisfaction.
    • Responsible for FTR for his territory.
  • Collaboration and People Priorities
    • Collaborate with cross-functional partners to drive business results  
    • Control regrettable attrition across all grades to maintain a strong and motivated team
    • Drive various people agenda, including but not limited to, values, talent management, internal mobility, culture, learning and developments

 

Role Requirements:           

Qualification:

  • Graduation/post-graduation from a recognized institute
  • 7+ sales experience (unsecured loans preferred) with at least 3-4 years in Personal loans
Role Proficiencies:
  • Strong sales orientation
  • Proficiency in managing complex client relationships, diverse stakeholders 
  • Capability to handle pressure and meet deadlines
  • Skill in managing large, geographically spread team; coaching and mentoring team members
  • Competence in managing within a dynamic, priority-setting environment
  • Strong risk and compliance mindset
  • Adept at communication and interpersonal skills   

Frequently Asked Questions

Is the salary disclosed for the RL - Consumers:Area Sales Manager - Personal Loan - Branch position at Axis Bank?
The salary for this RL - Consumers:Area Sales Manager - Personal Loan - Branch role at Axis Bank is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the RL - Consumers:Area Sales Manager - Personal Loan - Branch position at Axis Bank located?
This RL - Consumers:Area Sales Manager - Personal Loan - Branch role at Axis Bank is based in Mumbai, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the RL - Consumers:Area Sales Manager - Personal Loan - Branch role at Axis Bank full-time or part-time?
This is listed as a Regular position. It is posted as a RL - Consumers:Area Sales Manager - Personal Loan - Branch role at Axis Bank.
How do I apply for the RL - Consumers:Area Sales Manager - Personal Loan - Branch position at Axis Bank?
Click the "Apply Now" button on this page. You will be redirected to Axis Bank's official application portal hosted on ripplehire where you can submit your application directly.
When was the RL - Consumers:Area Sales Manager - Personal Loan - Branch job at Axis Bank posted?
This RL - Consumers:Area Sales Manager - Personal Loan - Branch position at Axis Bank was posted on Sep 24, 2026. Apply as soon as possible — early applications are often reviewed first.
RL - Consumers:Area Sales Manager - Personal Loan - Branch
Axis Bank
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