Retention Marketing Executive

babyorgano· Digital Marketing
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FULL TIME

About this role

About the Role

We are looking for a data-driven and customer-focused Retention Marketing Executive to drive customer engagement, repeat purchases, and long-term customer value.
The ideal candidate should have an understanding of CRM, customer lifecycle marketing, WhatsApp, Email, SMS, offers, segmentation, and campaign analytics. You will be responsible for executing retention campaigns and identifying opportunities to improve repeat purchases and customer engagement.

Key Responsibilities

Customer Retention & Engagement

  • Plan and execute campaigns to increase repeat purchases, customer engagement, and customer lifetime value.
  • Develop customer communication strategies based on different stages of the customer lifecycle.
  • Identify opportunities to re-engage inactive, dormant, and lapsed customers.
  • Execute campaigns for new customers, repeat customers, high-value customers, and inactive customers.
  • Support initiatives aimed at improving customer loyalty and retention.

CRM Campaign Management

  • Create and execute campaigns through WhatsApp, Email, SMS, Push Notifications, and other CRM channels.
  • Plan campaigns around product launches, offers, promotions, festivals, and customer engagement initiatives.
  • Manage campaign calendars and ensure timely execution of all communications.
  • Coordinate with Creative, Content, E-commerce, and Marketing teams for campaign requirements.
  • Ensure all customer communication is aligned with brand tone and guidelines.

Customer Segmentation

  • Segment customers based on purchase behavior, frequency, recency, order value, product preferences, and engagement.
  • Develop targeted campaigns for different customer segments.
  • Identify customers at risk of becoming inactive and execute appropriate re-engagement campaigns.
  • Analyze customer behavior to identify opportunities for cross-selling and upselling.

Campaign Performance & Analytics

  • Monitor campaign performance including open rate, click-through rate, conversion rate, repeat purchase rate, revenue, customer retention, and ROI.
  • Track campaign-wise performance and identify areas for improvement.
  • Conduct A/B testing of campaign messaging, offers, subject lines, creatives, and communication timings.
  • Prepare regular campaign performance reports and share key insights with the team.
  • Use customer data to identify trends and improve future campaigns.

Loyalty & Repeat Purchase Initiatives

  • Support initiatives designed to increase customer loyalty and repeat purchases.
  • Develop ideas for customer offers, personalized communication, and reactivation campaigns.
  • Identify cross-sell and upsell opportunities based on customer purchase history.
  • Work closely with the Customer Support and E-commerce teams to understand customer behavior and feedback.

Coordination & Execution

  • Coordinate with internal teams to ensure smooth execution of retention campaigns.
  • Maintain campaign trackers, customer segments, communication calendars, and performance reports.
  • Ensure campaigns are executed within defined timelines and budgets.
  • Stay updated with CRM, retention marketing, D2C, and customer engagement trends.


Requirements

  • 1–3 years of experience in Retention Marketing, CRM Marketing, Digital Marketing, E-commerce Marketing, or a related field.
  • Understanding of customer lifecycle and retention marketing concepts.
  • Hands-on experience with WhatsApp, Email, SMS, Push Notifications, or CRM platforms.
  • Good understanding of customer segmentation and campaign management.
  • Strong analytical and problem-solving skills.
  • Good knowledge of Excel/Google Sheets and campaign reporting.
  • Strong communication and coordination skills.
  • Experience in a D2C/e-commerce environment will be an added advantage.

What We’re Looking For

  • A customer-centric and data-driven professional.
  • Strong attention to detail and campaign execution skills.
  • Someone who understands customer behavior and can turn insights into actionable campaigns.
  • Creative thinker who can develop engaging customer communication.
  • Comfortable working in a fast-paced D2C/e-commerce environment.
  • Someone who is proactive, organized, and takes ownership of campaign performance.

Key Skills

Retention Marketing | CRM | Customer Lifecycle | WhatsApp Marketing | Email Marketing | SMS Marketing | Customer Segmentation | Re-engagement | Repeat Purchases | Cross-Selling | Upselling | Campaign Analytics | Customer Engagement | ROI | D2C Marketing

Frequently Asked Questions

Is the salary disclosed for the Retention Marketing Executive position at babyorgano?
The salary for this Retention Marketing Executive role at babyorgano is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Retention Marketing Executive role at babyorgano full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Retention Marketing Executive role in the Digital Marketing department at babyorgano.
Which team or department does the Retention Marketing Executive at babyorgano belong to?
This Retention Marketing Executive position is part of the Digital Marketing department at babyorgano. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Retention Marketing Executive position at babyorgano?
Click the "Apply Now" button on this page. You will be redirected to babyorgano's official application portal hosted on keka where you can submit your application directly.
When was the Retention Marketing Executive job at babyorgano posted?
This Retention Marketing Executive position at babyorgano was posted on Sep 21, 2026. Apply as soon as possible — early applications are often reviewed first.
Retention Marketing Executive
babyorgano
Apply for this role ↗

You'll be redirected to babyorgano's official application page on keka.