Google Ads Executive

About the Role

You will be responsible for executing campaigns that drive website traffic, leads, conversions, and revenue while ensuring efficient utilization of the advertising budget.

Key Responsibilities

Google Ads Campaign Management

• Plan, create, launch, and manage Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube.
• Conduct keyword research and identify relevant search terms and opportunities.
• Create and optimize ad copies, headlines, descriptions, extensions, and audience targeting.
• Manage campaign budgets, bids, keywords, audiences, and targeting settings.
• Monitor campaigns regularly to ensure smooth and efficient performance.

Campaign Optimization

• Continuously monitor campaign performance and optimize campaigns to improve CTR, CPC, CPA, ROAS, conversions, and overall campaign efficiency.
• Identify underperforming keywords, ads, audiences, and campaigns and take corrective actions.
• Perform search term analysis and add relevant negative keywords.
• Conduct A/B testing of ad copies, landing pages, audiences, and bidding strategies.
• Identify opportunities to improve campaign performance and scale successful campaigns.

Performance Tracking & Analytics

• Track daily and weekly campaign performance against defined KPIs.
• Analyze key metrics such as impressions, clicks, CTR, CPC, conversions, CPA, conversion rate, and ROAS.
• Use Google Analytics/GA4 and Google Ads to monitor traffic and conversion performance.
• Prepare regular performance reports and highlight key insights and action points.
• Coordinate with the team to ensure accurate conversion tracking and campaign measurement.

Landing Page & Creative Coordination

• Coordinate with the Creative, Content, E-commerce, and Marketing teams for campaign requirements.
• Provide inputs for ad creatives, messaging, offers, and landing pages based on campaign performance.
• Ensure landing pages and advertisements are aligned with campaign objectives and user intent.
• Suggest improvements to improve conversion rates and overall campaign performance.

Budget Management

• Monitor daily campaign spending and ensure campaigns remain within approved budgets.
• Allocate budgets based on campaign performance and business priorities.
• Identify opportunities to improve ROAS and reduce CPA/CPC.
• Maintain accurate records of campaign budgets and performance.

Market & Platform Updates

• Stay updated with Google Ads features, bidding strategies, algorithm changes, industry trends, and best practices.
• Monitor competitor advertising activities and identify relevant opportunities.
• Continuously experiment with new campaign formats, audiences, keywords, and optimization techniques.

Requirements

• 1–3 years of hands-on experience in Google Ads / Performance Marketing / Digital Marketing.
• Strong understanding of Google Search Ads, Display Ads, Shopping Ads, Performance Max, and YouTube Ads.
• Experience with keyword research, ad copywriting, bidding, audience targeting, and campaign optimization.
• Working knowledge of Google Analytics/GA4 and Google Ads Manager.
• Good understanding of conversion tracking and performance metrics.
• Strong analytical and problem-solving skills.
• Good knowledge of Excel/Google Sheets and reporting.
• Ability to manage multiple campaigns and priorities simultaneously.
• Google Ads certification will be an added advantage.

What We’re Looking For

• A data-driven and performance-oriented professional.
• Strong attention to detail and analytical thinking.
• Someone who takes ownership of campaign performance.
• Comfortable working in a fast-paced D2C/e-commerce environment.
• Curious to test, learn, optimize, and continuously improve campaign performance.

Key Skills