Product Marketing Director

abb· PLABB ABB Sp. z o.o.
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📍 Gdansk, Pomeranian, Poland📍 Katowice, Silesian, Poland📍 Krakow, Lesser Poland, Poland📍 Warszawa, Masovian, PolandFull time

About this role

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Sales and Marketing Manager

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To strengthen our market presence in Poland, we are recruiting a visionary Product Marketing Director to drive growth and elevate our brand to new heights for our Smart Power and Smart Buildings divisions, part of our Electrification business area. You will lead a high-performing and talented Product Marketing team, develop key partnerships, and implement innovative go-to-market strategies to position us as the premier choice in the industry. Working closely with Sales and Marketing, you will influence business direction, build strong customer relationships, and ensure high-quality execution that delivers measurable results.

This is an exciting opportunity for a strategic, analytical, and customer-centric product marketing leader who enjoys driving impact across markets.

Your Scope:

  • Develop and execute local go-to-market strategies and annual marketing plans aligned with global business objectives.
  • Define product value propositions and market positioning based on customer needs, market trends, and competitor insights.
  • Drive business growth across the product portfolio, identifying opportunities and recommending strategic actions.
  • Deliver business performance targets through effective demand generation, margin improvement, and portfolio management.
  • Partner with Sales to drive customer demand through value-based selling, technical expertise, and effective sales enablement.
  • Lead and develop a high-performing Product Marketing team, fostering collaboration and alignment with company values.
  • Build strong relationships with key customers, internal stakeholders, and feeder factories to ensure market needs are reflected in product development.
  • Ensure compliance with ABB’s Code of Conduct, governance standards, and HSE requirements while promoting a culture of integrity and safety.

What You’ll Bring:

  • Bachelor’s or Master’s degree in Electrical Engineering or a related field.
  • 5+ years of experience in Product Marketing, Product Management, or Business Development.
  • Proven leadership experience and ability to build and motivate high-performing teams.
  • Strong experience in electrification or a solid technical background in electrical engineering.
  • Demonstrated success in developing and executing go-to-market strategies that drive business growth.
  • Strong analytical, strategic-thinking, and project management skills with a results-driven mindset.
  • Excellent customer focus and communication skills, with the ability to build strong relationships and influence key stakeholders.
  • Fluent Polish and English, with the ability to work effectively in a global, cross-functional and fast-paced environment.

 

 

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Frequently Asked Questions

Is the salary disclosed for the Product Marketing Director position at abb?
The salary for this Product Marketing Director role at abb is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Product Marketing Director position at abb located?
This Product Marketing Director role at abb is based in Gdansk, Pomeranian, Poland, Katowice, Silesian, Poland, Krakow, Lesser Poland, Poland, Warszawa, Masovian, Poland. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Product Marketing Director role at abb full-time or part-time?
This is listed as a Full time position. It is posted as a Product Marketing Director role in the PLABB ABB Sp. z o.o. department at abb.
Which team or department does the Product Marketing Director at abb belong to?
This Product Marketing Director position is part of the PLABB ABB Sp. z o.o. department at abb. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Product Marketing Director position at abb?
Click the "Apply Now" button on this page. You will be redirected to abb's official application portal hosted on workday where you can submit your application directly.
When was the Product Marketing Director job at abb posted?
This Product Marketing Director position at abb was posted on Sep 1, 2026. Apply as soon as possible — early applications are often reviewed first.
Product Marketing Director
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