Product Marketing Specialist

abb· INABB ABB India Limited
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📍 Bangalore, Karnataka, IndiaFull time

About this role

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:

Marketing & Sales Manager


 

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact.


The work model for the role is: #Li-Onsite

This role is contributing to the Electrification business in Smart Power division at Mumbai, India.

You will be mainly accountable for:

  • Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
  • Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
  • Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
  • Executing annual marketing plan in collaboration with relevant division and/or product groups.
  • Developing business plans focused on driving business development for a defined market.

Our team dynamics
. Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the role
  • Degree in Electrical Engineering (should be full-time)
  • You have 15 to 20 years of experience in Marketing of LV Switchgear systems
  • Strong expertise in product marketing strategy, product positioning, domestic marketing, and business development
  • Proficiency in MS Office, SFDC, and System Configurator.
  • Industry exposure across Oil & Gas, Data Centers, Semiconductors, Defence, Nuclear, HVDC, and Metals markets.
  • Excellent communication skills in English, with clear presentation abilities.

More about us

ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.

#ABBCareers

#RunwithABB

#Runwhatrunstheworld


Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.

Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.

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View current job openings and apply at: https://careers.abb/global/en/home

For more information, read our full fraud warning notice at: https://global.abb/group/en/careers/how-to-apply/fraud-warning

Frequently Asked Questions

Is the salary disclosed for the Product Marketing Specialist position at abb?
The salary for this Product Marketing Specialist role at abb is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Product Marketing Specialist position at abb located?
This Product Marketing Specialist role at abb is based in Bangalore, Karnataka, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Product Marketing Specialist role at abb full-time or part-time?
This is listed as a Full time position. It is posted as a Product Marketing Specialist role in the INABB ABB India Limited department at abb.
Which team or department does the Product Marketing Specialist at abb belong to?
This Product Marketing Specialist position is part of the INABB ABB India Limited department at abb. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Product Marketing Specialist position at abb?
Click the "Apply Now" button on this page. You will be redirected to abb's official application portal hosted on workday where you can submit your application directly.
When was the Product Marketing Specialist job at abb posted?
This Product Marketing Specialist position at abb was posted on Sep 30, 2026. Apply as soon as possible — early applications are often reviewed first.
Product Marketing Specialist
abb
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