Principal Marketing Analyst

Position: Principal Marketing Analyst

Work Setup: Remote (Work From Home)

Seeking a highly analytical and business-focused Principal Marketing Analyst to serve as the lead individual contributor for marketing analytics. This role is responsible for transforming complex marketing and business data into actionable insights that drive strategic decisions across customer acquisition, campaign optimization, channel performance, and marketing investment.

This is not a traditional reporting or dashboard development role. The ideal candidate will be a hands-on marketing analytics expert with deep experience in marketing measurement, attribution modeling, Power BI semantic modeling, and executive-level analysis. The successful candidate will independently design data models, define measurement methodologies, build reporting solutions, and provide strategic recommendations to senior leadership.

Non-Negotiable Qualifications:

• Minimum 7+ years of experience in Analytics, Business Intelligence, Marketing Analytics, or Data Analytics.
• Minimum 3+ years of direct Marketing Analytics experience, working closely with Marketing teams
• Expert-level SQL for complex querying, data modeling, validation, and warehouse analytics.
• Expert-level Power BI, including semantic modeling, star schema design, dimensional modeling, relationship management, row-level security, performance optimization, and enterprise reporting.
• Expert-level DAX, including filter context, context transition, advanced measures, and report optimization.
• Proven experience building Power BI semantic models directly from raw source tables.
• Hands-on experience with Google Analytics 4 (GA4) & HubSpot
• Excellent communication skills with the ability to present complex analytical findings to executive audiences

IMPORTANT NOTE:

Candidates whose experience is primarily focused on dashboard development, reporting, or general business intelligence without direct ownership of marketing measurement, attribution, spend optimization, GA4, and HubSpot will not be considered for this position. The ideal candidate must be able to demonstrate hands-on marketing analytics leadership and measurable business impact.

Preferred Qualifications:

• Bachelor's Degree in Computer Science, Mathematics, Statistics, Engineering, Analytics, or a related quantitative discipline.
• Experience with Databricks, Spark, or modern cloud analytics platforms.
• Experience using Python, R, or PySpark for advanced analytics and automation.
• Experience supporting subscription, fitness, retail, consumer, or multi-location businesses.

Strong experience in:

• Marketing Attribution
• Campaign Measurement
• Channel Performance Analysis
• Marketing Spend Optimization
• Marketing ROI Analysis

Why you'll love it here?

• Free lunch meals, fruits, snacks, and beverages for employees assigned to onsite shifts.
• Access to an onsite gym with a complimentary professional fitness instructor.
• Weekly fitness activities and an annual fitness challenge with prizes of up to ₱70,000.
• Weekly employee engagement activities with prizes of up to ₱3,000.
• Free upskilling academy to support career growth and professional development.
• State-of-the-art office facilities and modern workstations.
• Access to employee amenities including sleeping quarters, game area, chat room, and shower rooms.
• Fun, collaborative, and employee-focused work environment.