UI/UX Designer - Trainee
webential
PPC Executive (Google Ads & Meta Ads)
webential· PPC
About this role
We are looking for a results-driven PPC Executive to plan, execute, and optimise paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate has at least 1 year of hands-on experience managing ad campaigns, a strong grasp of performance metrics, and the ability to translate data into actionable optimizations. You will work closely with the marketing team to drive traffic, leads, and conversions while managing ad spend efficiently.
Key Responsibilities
- Plan, create, and manage PPC campaigns on Google Ads (Search, Display, Shopping, Performance Max) and Meta Ads (Facebook & Instagram)
- Conduct keyword research, audience research, and competitor analysis to identify growth opportunities
- Write and test ad copy, headlines, and creatives (in coordination with the design team) for better CTR and conversions
- Set up and manage campaign budgets, bidding strategies, and audience targeting to maximize ROI/ROAS
- Monitor daily campaign performance and make data-backed optimizations (bids, keywords, placements, audiences)
- Track and analyze key metrics such as CTR, CPC, CPA, ROAS, and conversion rate
- Set up and manage conversion tracking, pixels, and tags using Google Tag Manager and Meta Pixel
- A/B test ad creatives, landing pages, and audience segments to improve performance
- Prepare regular performance reports and present insights/recommendations to stakeholders
- Stay updated on the latest trends, algorithm updates, and best practices in Google Ads and Meta Ads
- Coordinate with the content/design team to ensure landing pages and creatives align with campaign goals
Requirements
- Minimum 1 year of proven experience running PPC campaigns on Google Ads and Meta Ads
- Working knowledge of Google Ads Editor, Google Analytics (GA4), Google Tag Manager, and Meta Business Suite/Ads Manager
- Strong analytical skills with the ability to interpret data and optimise campaigns accordingly
- Basic understanding of SEO and how it complements paid campaigns is a plus
- Good communication skills (written and verbal)
- Google Ads / Meta Blueprint certification is a plus
- Ability to manage multiple campaigns/projects with attention to detail
- Bachelor's degree in Marketing, Business, or a related field (preferred, not mandatory)
Preferred Skills
- Experience with Excel/Google Sheets for reporting and analysis
- Familiarity with landing page optimization and CRO basics
- Knowledge of remarketing/retargeting strategies
Frequently Asked Questions
Is the salary disclosed for the PPC Executive (Google Ads & Meta Ads) position at webential?
The salary for this PPC Executive (Google Ads & Meta Ads) role at webential is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the PPC Executive (Google Ads & Meta Ads) position at webential located?
This PPC Executive (Google Ads & Meta Ads) role at webential is based in Ahmedabad, GJ, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the PPC Executive (Google Ads & Meta Ads) role at webential full-time or part-time?
This is listed as a FULL TIME position. It is posted as a PPC Executive (Google Ads & Meta Ads) role in the PPC department at webential.
Which team or department does the PPC Executive (Google Ads & Meta Ads) at webential belong to?
This PPC Executive (Google Ads & Meta Ads) position is part of the PPC department at webential. See the full job description for more information about the team structure and responsibilities.
How do I apply for the PPC Executive (Google Ads & Meta Ads) position at webential?
Click the "Apply Now" button on this page. You will be redirected to webential's official application portal hosted on keka where you can submit your application directly.
When was the PPC Executive (Google Ads & Meta Ads) job at webential posted?
This PPC Executive (Google Ads & Meta Ads) position at webential was posted on Jul 17, 2026. Apply as soon as possible — early applications are often reviewed first.
PPC Executive (Google Ads & Meta Ads)
webential
You'll be redirected to webential's official application page on keka.