About this role
Overview
We are seeking an exceptionally organized, proactive, and detail-oriented Personal Assistant to support a CEO at a fast-moving luxury travel company.
This role goes beyond traditional assistant work — you will act as a true operator behind the scenes, ensuring the CEO’s personal and household life runs seamlessly.
You will work alongside the Executive Assistant, with a clear division of responsibilities:
This role: Personal + household + life management
Executive Assistant: Business operations
The ideal candidate is highly anticipatory, resourceful, and takes pride in solving problems before they arise.
Key Responsibilities
Personal & Household Management (CORE)
Manage family calendars (CEO, spouse, children)
Coordinate school communications, activities, and reminders
Schedule appointments (medical, personal, fitness, etc.)
Organize playdates, events, and household logistics
Handle day-to-day personal administration
Calendar & Scheduling
Coordinate and manage personal scheduling with precision
Ensure calendars are optimized, conflict-free, and efficient
Proactively identify and resolve scheduling issues before they arise
Communication & Coordination
Manage personal correspondence with speed, discretion, and accuracy
Handle follow-ups and ensure nothing falls through the cracks
Communicate clearly and professionally on behalf of the CEO
Proactive Support & Anticipation
Anticipate needs before they arise and take action
Identify inefficiencies and improve workflows
Act as a problem-solver, not just a task executor
AI & Efficiency Optimization (IMPORTANT)
Use AI tools (e.g., ChatGPT, Claude) to improve efficiency
Build systems, trackers, and workflows using AI
Balance AI usage with critical thinking and accuracy
Collaboration
Work closely under the Executive Assistant
Support overflow tasks and special projects when needed
Contribute to a smooth, well-structured support system
What We’re Looking For
Exceptional attention to detail
Strong written communication (polished, warm, professional)
Ability to manage multiple priorities simultaneously
High level of discretion and good judgment
Self-starter mindset — able to figure things out independently
Highly proactive and anticipatory approach
Comfortable working in a fast-paced environment
AI-savvy or open to learning AI tools (non-negotiable mindset)
Nice to Have
Previous experience as a Personal or Household Assistant
Experience managing family logistics
Exposure to luxury hospitality or travel environments
Strong systems/process mindset
Why Join
Work with a high-performing, fast-moving team
Strong growth opportunities within the business
Flexible remote environment
Exposure to the luxury travel industry
Travel-related benefits
Location: RemoteType: Full-TimeWorking Hours:7:30 AM – 4:30 PM Pacific Time (Monday–Friday, 9-hour shift incl. 1-hour lunch)Flexibility: Occasional availability for urgent/time-sensitive matters
Frequently Asked Questions
What is the salary for the Personal Assistant to CEO (Personal / Home Focus) role at assist-world?
The listed salary for this Personal Assistant to CEO (Personal / Home Focus) position at assist-world is USD 900–1K. This is an full-time role.
Where is the Personal Assistant to CEO (Personal / Home Focus) position at assist-world located?
This Personal Assistant to CEO (Personal / Home Focus) role at assist-world is based in South Africa. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Personal Assistant to CEO (Personal / Home Focus) at assist-world belong to?
This Personal Assistant to CEO (Personal / Home Focus) position is part of the Operations department at assist-world. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Personal Assistant to CEO (Personal / Home Focus) position at assist-world?
Click the "Apply Now" button on this page. You will be redirected to assist-world's official application portal hosted on lever where you can submit your application directly.
When was the Personal Assistant to CEO (Personal / Home Focus) job at assist-world posted?
This Personal Assistant to CEO (Personal / Home Focus) position at assist-world was posted on May 6, 2026. Apply as soon as possible — early applications are often reviewed first.