Performance Marketing Lead
Weekday AI
Performance Marketing
About this role
Performance Marketing Lead — Total Life
Full-time · Remote (North America) · Reports to the CEO
The short version
We spend real money to reach older adults who need mental health care, and most of them are not on the internet the way your last audience was. We need someone who can grow ROAS on channels that already work, and who has the range to build demand in places a growth marketer usually never touches — direct mail, radio, print, community events, CTV.
If you have only ever optimized inside Meta Ads Manager, this is not your role. If you have personally owned budgets across paid digital and offline, and can show what happened to CAC when you did, keep reading.
About Total Life
Total Life is a national behavioral health telehealth platform built for later-life adults. 200+ licensed clinicians, 49+ states, and we bill Original Medicare Part B directly — which means for most of the people we serve, therapy costs them little to nothing. That's an unusually strong offer, and our job is to get it in front of the people who need it.
We ranked #5 in the healthcare category on the Inc. 5000, with growth over 5,000% since 2021. We are still small enough that this hire will change the trajectory of the company.
What you'll own
- Full-funnel paid acquisition across Google, Meta, YouTube, Bing, Reddit, Quora, Nextdoor, and native networks — plus whatever you can prove out next.
- Traditional and offline demand generation. Direct mail, print, radio, CTV/linear, community and senior-center partnerships. Our audience is 65+, and a large share of our best prospects will never click an ad. You'll be responsible for building programs that reach them anyway, with attribution good enough to defend the spend.
- ROAS and CAC as your scoreboard. Not impressions, not MQLs. You own blended CAC, channel-level ROAS, and cost per completed intake.
- Creative strategy. You'll direct the concepting, testing, and iteration of ad creative — you don't have to be the designer, but you have to know what to test and why, and you have to be able to tell a creative team something more useful than "make it pop."
- Measurement infrastructure. Attribution across a long, offline-heavy funnel is genuinely hard here. You'll define how we know what's working, including for channels with no click.
- Budget allocation. You'll bring us a monthly plan for where the money goes, defend it with numbers, and change it when the numbers change.
What we're looking for
Non-negotiable:
- You have personally managed $30K+/month in spend on multiple individual channels — not a $30K/month total book split six ways. We want to see depth, at scale, on more than one channel.
- Direct experience on both digital and traditional/offline channels. Real spend, real results, in both worlds.
- A track record you can put numbers to: starting ROAS, ending ROAS, over what period, on what spend, and what you actually changed to get there.
- Fluency in the analytics stack — GA4, ad platform reporting, a CRM (we run HubSpot), and enough comfort in spreadsheets or SQL to check your platforms' math rather than take their word for it.
- You test aggressively and kill your own ideas quickly when the data says to.
Strong pluses:
- Healthcare, Medicare, insurance, or another regulated-advertising category.
- Marketing to seniors, or to adult children making decisions for a parent.
- Direct response with a phone-based or human-assisted conversion path.
- You've built a channel from zero, not just optimized an inherited one.
How to apply
Skip the cover letter. Send us:
- One channel you scaled. The channel, the monthly spend, the ROAS or CAC before and after, the time frame, and the two or three specific decisions that moved it. Numbers or it didn't happen.
- One channel you shut down. What you spent, what you learned, and how fast you called it.
- Your first-90-days hypothesis for us. Look at our ads, our site, and our offer. Where would you put the next $50K, and what would you expect to get for it? Two paragraphs is plenty — we're reading for thinking, not polish.
- Equity options
- Health, dental, vision
- Generous PTO
- Remote-first with a home office or equipment stipend.
- A learning/conference budget
Frequently Asked Questions
Is the salary disclosed for the Performance Marketing position at Total Life, Inc.?
The salary for this Performance Marketing role at Total Life, Inc. is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Performance Marketing position at Total Life, Inc. located?
This Performance Marketing role at Total Life, Inc. is based in Vancouver, British Columbia, Canada. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Performance Marketing role at Total Life, Inc. full-time or part-time?
This is listed as a Full time position. It is posted as a Performance Marketing role at Total Life, Inc..
How do I apply for the Performance Marketing position at Total Life, Inc.?
Click the "Apply Now" button on this page. You will be redirected to Total Life, Inc.'s official application portal hosted on workable where you can submit your application directly.
When was the Performance Marketing job at Total Life, Inc. posted?
This Performance Marketing position at Total Life, Inc. was posted on Aug 13, 2026. Apply as soon as possible — early applications are often reviewed first.
Performance Marketing
Total Life, Inc.
You'll be redirected to Total Life, Inc.'s official application page on workable.