VP, Performance Marketing
filevine
Performance Marketer
About this role
Performance Marketing & Demand Generation
- Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, YouTube Ads, and Display Networks.
- Manage and scale monthly marketing budgets from ₹10 Lakhs to ₹1 Crore+.
- Drive qualified leads, demo bookings, free trial signups, and revenue opportunities.
- Develop and execute full-funnel demand generation campaigns across multiple geographies.
Account-Based Marketing (ABM)
- Build and execute ABM campaigns targeting enterprise and mid-market accounts.
- Create audience segments based on industry, company size, intent signals, and buying stages.
- Work closely with sales teams to align target account strategies.
Marketing Automation & Lead Nurturing
- Design and implement automated lead nurturing workflows.
- Manage integrations between CRM, marketing automation, and advertising platforms.
- Develop lead scoring models and lifecycle marketing programs.
- Optimize lead handoff processes between marketing and sales.
Conversion Rate Optimization (CRO)
- Improve landing page conversion rates and user journeys.
- Conduct A/B testing on ads, landing pages, forms, and CTAs.
- Analyze funnel performance and identify drop-off points.
- Increase visitor-to-lead and lead-to-customer conversion rates.
Analytics & Revenue Attribution
- Build dashboards and reports using GA4, GTM, Looker Studio, and CRM platforms.
- Track and report on CPL, CAC, ROAS, Pipeline Contribution, and Revenue Attribution.
- Implement multi-touch attribution models.
- Provide actionable insights to improve campaign performance and marketing ROI.
Growth & Innovation
- Identify new acquisition channels and growth opportunities.
- Test emerging platforms, AI tools, and audience targeting strategies.
- Monitor industry trends and competitor activities.
- Collaborate with Product, Sales, and Customer Success teams to improve go-to-market performance.
Requirements
- 3–8 years of experience in Performance Marketing and Demand Generation.
- Proven experience managing B2B SaaS or Technology marketing campaigns.
- Expertise in Google Ads, LinkedIn Ads, Microsoft Ads, and Meta Ads.
- Strong knowledge of marketing automation and CRM systems.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio.
- Strong analytical and data interpretation skills.
- Experience managing high-value marketing budgets.
- Excellent communication and stakeholder management skills.
Preferred Skills
- Experience in AI, SaaS, MarTech, SalesTech, CRM, or Lead Generation platforms.
- Hands-on experience with Zoho CRM, HubSpot, Salesforce, or Marketo.
- Knowledge of ABM platforms such as Demandbase, 6sense, or ZoomInfo.
- Experience with website visitor intelligence and intent data platforms.
- Familiarity with AI-driven marketing tools and automation technologies.
Key Performance Indicators (KPIs)
- Generate 600+ Marketing Qualified Leads (MQLs) per month.
- Achieve target Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).
- Deliver 175+ qualified demo bookings per month.
- Generate ₹50 Lakhs+ marketing-influenced pipeline monthly.
- Maintain ROAS of 4X or higher.
- Improve landing page conversion rates above industry benchmarks.
- Increase marketing contribution to revenue and ARR growth.
Frequently Asked Questions
Is the salary disclosed for the Performance Marketer position at infynd?
The salary for this Performance Marketer role at infynd is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Performance Marketer position at infynd located?
This Performance Marketer role at infynd is based in Coimbatore South, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Performance Marketer role at infynd full-time or part-time?
This is listed as a Full time position. It is posted as a Performance Marketer role at infynd.
How do I apply for the Performance Marketer position at infynd?
Click the "Apply Now" button on this page. You will be redirected to infynd's official application portal hosted on zohorecruit where you can submit your application directly.
When was the Performance Marketer job at infynd posted?
This Performance Marketer position at infynd was posted on Sep 19, 2026. Apply as soon as possible — early applications are often reviewed first.
Performance Marketer
infynd
You'll be redirected to infynd's official application page on zohorecruit.