Marketing Associate
casetify
Merchandising & Product Lifecycle Management Director
casetify· Product Lifecycle Management
About this role
CASETiFY is one of the leading global lifestyle brands offering customizable tech accessories. We are industry leaders in trend forecasting and protecting what matters most—the community platform for creativity and self-expression.
We are expanding our global leadership team to appoint a strategic, data-driven Merchandising & Product Lifecycle Management Director. This pivotal role bridges the gap between commercial strategy and supply chain execution, drive global growth, maximize inventory efficiency, and scale our omni-channel ecosystem.
Core Responsibilities
- Omni-Channel Assortment Strategy: Architect and optimize channel-specific assortments to ensure product relevancy across D2C, retail, marketplace, and wholesale, while driving SKU productivity and minimizing cannibalization.
- AI-Enhanced Demand & Supply Planning: Lead the global forecasting process by synthesizing historical data and marketing calendars with predictive AI models to achieve industry-leading forecast accuracy across both component-level blanks and finished goods.
- Inventory Lifecycle Mastery: Lead the transition of products from viral "New Arrival" moments to sustainable "Core" staples, using data-driven insights to trigger "vaulting" or promotional strategies that protect brand equity.
- Strategic Allocation & Replenishment: Direct the flow of goods across global Distribution Centers and sales channels; optimize stock positioning to support "hyper-growth" markets and ensure high-heat collaborations reach the customer with maximum efficiency.
- Commercial Governance: Maintain full accountability for the global Open-to-Buy (OTB) framework; proactively manage sell-through velocity and inventory turn using AI-powered BI dashboards to maximize operational efficiency.
Requirements
- Experience: >10 years in leading Merchandising, Category Management, Buying, or Commercial Planning for a global lifestyle, fashion, or high-growth D2C brand.
- Global/ Regional experience - leads multiple markets.
- Education: Bachelor's degree in Business, Merchandising, Supply Chain Management, or a related field.
- Tech Savvy: Deep proficiency in global Enterprise Resource Planning (ERP) systems, advanced data visualization tools, and predictive AI/BI dashboard environments.
- Communication: Exceptional ability to communicate assortment and commercial strategy across global channels, regional offices, and executive leadership teams.
Frequently Asked Questions
Is the salary disclosed for the Merchandising & Product Lifecycle Management Director position at casetify?
The salary for this Merchandising & Product Lifecycle Management Director role at casetify is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Merchandising & Product Lifecycle Management Director position at casetify located?
This Merchandising & Product Lifecycle Management Director role at casetify is based in Kwun Tong, Hong Kong. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Merchandising & Product Lifecycle Management Director at casetify belong to?
This Merchandising & Product Lifecycle Management Director position is part of the Product Lifecycle Management department at casetify. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Merchandising & Product Lifecycle Management Director position at casetify?
Click the "Apply Now" button on this page. You will be redirected to casetify's official application portal hosted on greenhouse where you can submit your application directly.
When was the Merchandising & Product Lifecycle Management Director job at casetify posted?
This Merchandising & Product Lifecycle Management Director position at casetify was posted on Jul 7, 2026. Apply as soon as possible — early applications are often reviewed first.
Merchandising & Product Lifecycle Management Director
casetify
You'll be redirected to casetify's official application page on Greenhouse.