Master Thesis within After Sales
husqvarnagroup
Master Thesis within After Sales
husqvarnagroup· Husqvarna AB (publ)
About this role
Last date to apply:
15 November 2026Accelerating customer adoption of service-based offerings
Founded in 1689, Husqvarna combines centuries of experience with the curiosity to keep moving forward. Today, Husqvarna Construction develops equipment, diamond tools, services and digital solutions that help professionals shape tomorrow’s built environment. As we continue to strengthen our position in the light construction industry, we are accelerating our focus on the aftermarket, creating new opportunities through services, connectivity, refurbishment and circular business models that deliver value throughout the entire customer lifecycle.
Thesis work objective
This thesis investigates how customers evaluate leasing and service-based offerings, why adoption differs between markets and segments, and how value propositions can be designed to make the benefits clearer. The focus can include customer decision-making, adoption barriers, offer packaging, pricing logic and sales communication.
Potential research questions
- Which factors influence customer adoption of leasing and service contracts, and how should Husqvarna Construction adapt its value propositions and offering design accordingly?
- Why do some customers prefer ownership while others choose service-based models?
- Which perceived benefits, risks, and barriers influence customer adoption?
- How should leasing and service offerings be packaged to increase adoption?
Relevant background/Preferred Master Programs
We are looking for MSc students within Industrial Engineering & Management, Marketing, Strategy, Business Development or similar. You should be interested in customer behaviour, value communication and commercial business development in a B2B environment.
You will work with a live commercial challenge where customer insight, offer design and sales execution meet. Your thesis can help shape how professional construction customers understand and adopt new service-based business models.
Thesis Level: Master (30 ECTS points)
Starting date: January 2027
Number of students: 2 students
Last application date: 15 Nov 2026
Location: Husqvarna Construction, Jonsered or Stockholm, Sweden
Contact: Jonathan Kvist, Product Manager Services Jonathan.Kvist@husqvarnagroup.com
Frequently Asked Questions
Is the salary disclosed for the Master Thesis within After Sales position at husqvarnagroup?
The salary for this Master Thesis within After Sales role at husqvarnagroup is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Master Thesis within After Sales position at husqvarnagroup located?
This Master Thesis within After Sales role at husqvarnagroup is based in Jonsered, Stockholm. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Master Thesis within After Sales role at husqvarnagroup full-time or part-time?
This is listed as a Full time position. It is posted as a Master Thesis within After Sales role in the Husqvarna AB (publ) department at husqvarnagroup.
Which team or department does the Master Thesis within After Sales at husqvarnagroup belong to?
This Master Thesis within After Sales position is part of the Husqvarna AB (publ) department at husqvarnagroup. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Master Thesis within After Sales position at husqvarnagroup?
Click the "Apply Now" button on this page. You will be redirected to husqvarnagroup's official application portal hosted on workday where you can submit your application directly.
When was the Master Thesis within After Sales job at husqvarnagroup posted?
This Master Thesis within After Sales position at husqvarnagroup was posted on Sep 23, 2026. Apply as soon as possible — early applications are often reviewed first.
Master Thesis within After Sales
husqvarnagroup
You'll be redirected to husqvarnagroup's official application page on Workday.