Marketing Executive – Brand and Content

As the Marketing Executive – Brand and Content, you will be responsible for creating, reviewing, and editing compelling content across the group’s websites and social media channels. You will play a pivotal role in expanding the digital footprint, brand awareness, and lead generation for Alberta Group.

This position requires a highly motivated, creative, and data-driven professional who can adapt seamlessly across various industries and verticals. You will be expected to balance high-level creative execution with rigorous project management and analytical thinking.

What we offer

Beyond a competitive package, joining Alberta Group means joining a team where your work shapes how the company grows. We offer:

Growth & Impact

• Genuine room to grow into a broader people role as you build trust and deliver results.
• A high level of autonomy – you will own your work and have real influence over how recruitment and development are run.
• Direct exposure to senior stakeholders and decision-makers across the Group from day one.
• A supportive, collaborative HR team that values openness, initiative, and continuous learning.

Health & Well-Being

• Private medical insurance cover, which can be extended to dependents against a nominal administrative fee per person.
• Enrolment in our Employee Well-Being Scheme, promoting both mental and physical well-being.

Practical Benefits

• Company phone and mobile line.
• Annual work-attire allowance for office-based team members.
• Eligibility for the Alberta Team Member Discount, offered from numerous service providers and retailers across Malta.

Key Responsibilities

Content Creation & Communication

• Creative Content: Develop high-quality visual (video, reels) and written (blogs, articles, website copy) content tailored to key stakeholders and target audiences.
• Brand Collateral: Produce marketing materials, presentations, brochures, and corporate documents in strict adherence to brand guidelines.
• Digital Growth: Execute strategies to attract site visitors through search, social media, and email marketing.
• Lead Generation: Facilitate top-of-funnel growth by generating and nurturing leads across all digital channels.
• Internal Communications: Keep teams informed and engaged through newsletters, internal branding videos, and event materials.
• Public Relations: Manage media requests, external information output, and internal communications from senior leadership.
• Employer Branding: Support recruitment campaigns to position the group as an employer of choice.
• Strategic Execution: Assist in developing and implementing comprehensive marketing and communication strategies.
• Vendor Liaison: Manage external service providers to ensure all printed materials align with brand standards.

Social Media Marketing & Analytics

• Reporting: Provide monthly analytics for Google and social media platforms.
• Performance Tracking: Monitor and report on ROI for all marketing campaigns.
• Optimization: Leverage AI tools to deliver faster, more effective campaigns.
• Algorithm Management: Stay current with the latest trends and updates for Meta and Google algorithms to improve search rankings and social engagement.

Events & Brand Activation

• Event Management: Organize and execute initiatives, photo shoots, and digital/physical events across the group.
• Stakeholder Advocacy: Pitch and champion creative concepts to internal stakeholders, ensuring buy-in for new initiatives.
• Support: Assist the wider marketing department with ad-hoc projects and strategic tasks.

Required Qualifications & Experience

• Experience: 2–3 years of experience in a similar marketing role.
• Technical Proficiency:

• • Design: Adobe Creative Suite and Canva.
  • Platforms: WordPress, common web platforms, and marketing automation tools.
  • Analytics: Advanced knowledge of Google Analytics, keyword research tools, and data optimization.
  • Video Production: Proficiency in professional videography (camera operation, lighting, and sound) and video editing software (Adobe Premiere Pro, DaVinci Resolve, or Final Cut Pro).
• Writing & Communication: Exceptional written, proofreading, and communication skills in English.
• Dual-Mindset: A unique ability to combine high-level creativity with a process-driven, data-focused approach.

Required Skills & Attributes

• Communication: Excellent interpersonal skills with the ability to empathize with stakeholders; professional written and verbal English; basic verbal/reading proficiency in Maltese.
• Customer Focus: A strong commitment to understanding and meeting both internal and external client needs.
• Problem-Solving & Adaptability: Flexibility to pivot in a fast-paced environment and proactively address risks.
• Attention to Detail: Meticulous approach to quality control, documentation, and professional representation.
• Organization: Superior time management and prioritization skills; reliable and punctual in meeting deadlines.
• Leadership: A collaborative mindset with the ability to lead and motivate cross-functional teams.

Company Culture Fit

• Embrace the company’s values and mission, acting as a brand ambassador both internally and externally.
• Demonstrate a proactive approach to problem-solving and innovation, always seeking to improve processes and outcomes.
• Cultivate a results-driven, high-performance environment that is customer-centric and forward-thinking.