Marketing Data Analyst

Overview

Permanent 

Up to £50,000 pa + Pension + PMI + ShareSave + 6.6 weeks holiday + Hybrid Working (1 days per week in the office)

Southampton, Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Marketing Data Analyst and you’ll be a big part of this. 

What's the job?

• Deliver high-quality analysis across Retail Media, CRM and Loyalty with a clear focus on customer behaviour, audience performance, and commercial outcomes.
• Build and evaluate customer audiences and segments for Retail Media use cases, supporting activation through group-supported platforms and partner channels.
• Measure and report on campaign performance, including incrementality, uplift, ROI, and contribution to sales, margin, and customer engagement.
• Deliver post-investment reviews (PIRs) for CRM and Retail Media activity, identifying what worked, what didn’t, and what should change next time.
• Support the definition and tracking of customer health metrics, including acquisition, engagement, frequency, churn, and long-term value.
• Partner with Retail Media teams to help demonstrate the value of first-party data to internal and external stakeholders, including suppliers.
• Produce clear, decision-ready insights that influence campaign design, audience strategy, and prioritisation, not just reporting for reporting’s sake.
• Work within a matrix of analysts and data specialists, contributing to shared analytical products and scalable approaches rather than one-off solutions.
• Support the growth of B&Q’s Retail Media proposition with robust insight and performance measurement.
• Bring external perspective on Retail Media, CRM, and personalisation, keeping up with industry trends, competitor activity, and emerging best practice.

What we need:

• Previous experience gained from working within the Retail industry is essential
• You can write complex SQL queries and have had experience working with other languages such as Python or R.
• You have experience of marketing campaign design and analysis, working with customer data to find key insights to inform and drive change within the business.
• You can design, execute, and evaluate marketing campaigns, optimise customer journeys, and increase marketing ROI
• You can also use statistical methods such as hypothesis testing, confidence intervals, and p-values to draw valid conclusions and recommendations
• You have familiarity with cloud-based analytics platforms such as Databricks, Snowflake, or BigQuery.
• You are comfortable working in a matrix and agile environment, adapting to changing priorities

What's in it for me?

As well as a competitive salary, our benefits package includes:

• Award-winning pension scheme
• Bonus
• ShareSave options
• 6.6 weeks holiday
• Payroll giving
• Employee Assistance Programme
• Shopping discounts
• Colleague wellbeing benefits…and much more.

We welcome applications from all candidates; however, please note that we are unable to provide visa sponsorship for this role, and applicants must have the right to work in the UK. Equality and Inclusion

We want to ensure that all employees, future employees, and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression, or sexual orientation.

Find out more about us, including the benefits we offer and our community, sustainability, and inclusion projects at bandqcareers.com.

If you require any additional support or adjustments to help you make an application, please contact us at:

• ssorecruitment@b-and-q.co.uk
• recruitment@b-and-q.co.uk