Journey Orchestration Lead

court-avenue· GTX Solutions (A CourtAvenue Company)
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🌍 Remote📍 Office - San Diego, CA📍 Time Zone - Eastern StandardFull time USA💰 USD 110K–140K

About this role

GTX Solutions, a CourtAvenue Company, is a boutique consulting firm focused on helping brands unlock the power of their customer data. We specialize in Customer Data Platforms (CDPs), real-time activation, personalization, and MarTech integrations. Our team blends strategic insight with technical expertise to drive measurable business outcomes for high-growth companies and global enterprises alike.

GTX Solutions leads data activation and delivery for enterprise CRM programs on the Salesforce platform, including Marketing Cloud and Data 360, spanning email, SMS and direct mail. Our teams take over, stabilize and modernize live, high-volume programs, improving journeys, decisioning and measurement over time.


The Journey Orchestration Lead designs, builds and optimizes multichannel customer journeys across GTX client engagements. This role turns lifecycle strategy into executable journey logic, governs journey libraries, and drives continuous improvement through testing and performance insight.

Responsibilities

  • Design multichannel journeys across email, SMS, push, direct mail and paid media, including entry criteria, branching, exits, suppression and prioritization.
  • Translate CRM and lifecycle strategy into journey requirements and decisioning logic.
  • Build and configure journeys in orchestration platforms such as Salesforce Journey Builder, Adobe Journey Optimizer, Braze or Iterable, and direct builders when needed.
  • Define triggers and event signals with data teams, and confirm audiences and attributes support journey logic.
  • Govern the journey library, including naming, versioning, documentation and conflict management across programs.
  • Design A/B and multivariate tests, analyze results and iterate.
  • Partner with analytics teams to define journey-level KPIs and success measures.
  • Lead migration of existing journeys between platforms or partners, including logic mapping and validation.
  • Work with creative and content teams on modular content and dynamic personalization.
  • Present journey designs, performance and recommendations to client stakeholders.

Requirements

  • 6+ years of experience in CRM, lifecycle marketing, marketing automation or customer journey design.
  • Hands-on experience with at least one enterprise journey orchestration platform.
  • Experience designing journeys with complex logic across multiple channels.
  • Strong understanding of audience segmentation, data-driven triggers and decisioning.
  • Experience with testing and optimization methods.
  • Strong documentation and stakeholder communication skills.

Preferred Qualifications

  • Experience across more than one orchestration platform.
  • Salesforce Marketing Cloud certification or equivalent platform certification.
  • Experience with high-volume B2C CRM programs.
  • Automotive, OEM or dealer-network CRM experience.
  • Working knowledge of SQL and AMPscript or comparable scripting.
  • Background in MarTech consulting or agency delivery.

Work Environment

  • This role supports multiple GTX client engagements across industries and technology platforms.
  • The role requires close coordination with client marketing, technology and data teams; occasional travel or on-site presence may be required.
  • GTX Solutions is a remote-first firm with team members across the United States.

GTX Solutions is an Equal Opportunity Employer. GTX recruits qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or genetic information.

GTX Solutions participates in the E-Verify program. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (I-9) upon hire.

Frequently Asked Questions

What is the salary for the Journey Orchestration Lead role at court-avenue?
The listed salary for this Journey Orchestration Lead position at court-avenue is USD 110K–140K. This is a remote Full time USA role.
Is the Journey Orchestration Lead job at court-avenue remote?
Yes, this Journey Orchestration Lead position at court-avenue is remote, with team members based in Office - San Diego, CA, Time Zone - Eastern Standard. You can work from home or anywhere in the supported regions.
Is the Journey Orchestration Lead role at court-avenue full-time or part-time?
This is listed as a Full time USA position. It is posted as a Journey Orchestration Lead role in the GTX Solutions (A CourtAvenue Company) department at court-avenue.
Which team or department does the Journey Orchestration Lead at court-avenue belong to?
This Journey Orchestration Lead position is part of the GTX Solutions (A CourtAvenue Company) department at court-avenue. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Journey Orchestration Lead position at court-avenue?
Click the "Apply Now" button on this page. You will be redirected to court-avenue's official application portal hosted on lever where you can submit your application directly.
When was the Journey Orchestration Lead job at court-avenue posted?
This Journey Orchestration Lead position at court-avenue was posted on Oct 8, 2026. Apply as soon as possible — early applications are often reviewed first.
Journey Orchestration Lead
court-avenue · 💰 USD 110K–140K
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