Head of B2B Digital Demand Generation
claritycx· Marketing
About this role
Requirements
- 5+ years of experience in B2B demand generation, growth marketing, revenue marketing, or pipeline generation.
- 3+ years leading marketing teams.
- Proven experience owning pipeline and revenue targets.
- Experience building multi-channel demand generation programs.
- Strong understanding of outbound, inbound, ABM, and SDR functions.
- Hands-on experience with CRMs and modern demand generation technology stacks.
- Strong analytical and forecasting skills.
- Experience managing marketing budgets and resource allocation
Preferred Experience:
- Experience within SAP products.
- Understanding of SAP and enterprise transformation programs.
- Experience selling to C-level executives.
- Experience working with global B2B organizations
Responsibilities
Demand Generation Strategy
- Develop and execute the overall demand generation strategy.
- Define annual, quarterly, and monthly pipeline generation targets.
- Build channel mix strategies across inbound, outbound, ABM, digital campaigns, and align them with offline demand generation, webinars, partner marketing, events, and content marketing (incl SEO).
- Align demand generation initiatives with business growth objectives.
Pipeline Ownership
- Own Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), digital pipeline creation, and digital marketing-sourced revenue metrics.
- Establish forecasting models and pipeline targets.
- Monitor funnel performance from lead acquisition through opportunity creation.
- Optimize conversion rates throughout the entire buyer journey.
Outbound & SDR Management
- Manage outbound demand generation programs.
- Oversee signal-based outbound initiatives.
- Manage outbound activities and performance metrics.
- Ensure alignment between outbound campaigns and sales priorities.
- Define lead qualification criteria and SDR handoff processes.
Inbound Marketing Management
- Oversee paid media, email marketing, and website conversion optimization.
- Ensure marketing programs generate measurable pipeline contribution.
- Drive continuous optimization of inbound acquisition channels.
Account-Based Marketing
- Define target account strategy.
- Coordinate marketing and sales activities for strategic accounts.
- Develop account engagement programs for enterprise prospects.
Marketing Operations & Technology
- Own the demand generation technology stack.
- Ensure data quality, CRM governance, and reporting accuracy.
- Drive automation and operational efficiency across all demand generation activities.
People Leadership
- Recruit, develop, and manage demand generation team members.
- Establish KPIs and performance management processes.
- Create a culture of experimentation, accountability, and continuous improvement.
Cross-Functional Collaboration
- Partner closely with Sales Leadership & SDR team.
- Collaborate with Subject Matter Experts.
- Align campaign priorities with strategic business initiatives.
- Ensure smooth lead handoff and pipeline progression.
Frequently Asked Questions
Is the salary disclosed for the Head of B2B Digital Demand Generation position at claritycx?
The salary for this Head of B2B Digital Demand Generation role at claritycx is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Head of B2B Digital Demand Generation position at claritycx located?
This Head of B2B Digital Demand Generation role at claritycx is based in Hybrid, Riga, Riga, Latvia. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Head of B2B Digital Demand Generation role at claritycx full-time or part-time?
This is listed as a Full Time position. It is posted as a Head of B2B Digital Demand Generation role in the Marketing department at claritycx.
Which team or department does the Head of B2B Digital Demand Generation at claritycx belong to?
This Head of B2B Digital Demand Generation position is part of the Marketing department at claritycx. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Head of B2B Digital Demand Generation position at claritycx?
Click the "Apply Now" button on this page. You will be redirected to claritycx's official application portal hosted on bamboohr where you can submit your application directly.
When was the Head of B2B Digital Demand Generation job at claritycx posted?
This Head of B2B Digital Demand Generation position at claritycx was posted on Jun 10, 2026. Apply as soon as possible — early applications are often reviewed first.
Head of B2B Digital Demand Generation
claritycx
You'll be redirected to claritycx's official application page on bamboohr.