Experience Strategist
About this role
Who We Are
MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
About WPP
MAP is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
We are seeking an experiences strategist to drive the development and execution of omnichannel strategies for our top-tier global clients.
If you have experience developing strategic thinking at the intersection of customer experience, data, and digital ecosystems - or are eager to deepen your expertise in these areas - we would love to hear from you.
What will your day look like?
As an experience strategist, you will:
- Work within a small client strategy team as part of MAP's broader and growing Experience Strategy practice, collaborating with colleagues around the globe.
- Drive strategic deliverables, support in developing integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation.
- Assist in the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences.
- Collaborate with cross-functional teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customer engagement, ensuring strategic alignment and seamless execution.
- Synthesize research and analysis, contributing to strategic workshops and translating insights and data into actionable strategies, detailed personas, and customer journey frameworks.
- Craft compelling narratives and contribute to thought leadership initiatives that position MAP as a strategic partner.
Who are you going to work with?
At MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development.
You will collaborate closely with specialists across the wider MAP organization - including experts in technology, data, creative, and client leadership - across our global offices
What do you bring to the table?
- CRM strategy experience - either agency side or brand side
- Experience working on strategies and communications for a large-scale global clients
- You have the ability to make an impact quickly, a proactive attitude and a keen desire to learn
- You can present confidently in meetings and workshop environments.
- You have experience working as part of a wider client team to deliver work to a high standard collectively.
A leader in personalized customer experiences
MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
A global network
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.
#LI-EMEA
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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