Executive / Sr. Executive – Business Development (ABM)

Job Summary

We are looking for an experienced Executive / Sr. Executive – Business Development (Account-Based Marketing) to drive new business development in the domestic market.

The ideal candidate will be responsible for identifying and engaging target accounts, generating qualified leads, building relationships with key decision-makers, coordinating with internal sales teams, and conducting service/product demonstrations.

The role requires strong hands-on experience in Account-Based Marketing (ABM), lead generation, LinkedIn and social media outreach, email marketing, cold calling, campaign management, and sales coordination.

Requirements

Key Responsibilities

• Develop and execute Account-Based Marketing (ABM) strategies to generate new business opportunities in the domestic market.
  
• Identify and prioritize Tier 1 and Tier 2 target companies based on business potential and defined account criteria.
  
• Research target organizations, decision-makers, business requirements, and potential opportunities.
  
• Generate and qualify leads through LinkedIn, social media, email campaigns, cold calling, and other outbound channels.
  
• Build and maintain a strong pipeline of qualified prospects.
  
• Engage with key decision-makers and establish meaningful business relationships.
  
• Create personalized outreach campaigns and messaging for target accounts.
  
• Develop and coordinate marketing/sales content to support account engagement.
  
• Conduct follow-ups with prospects through calls, emails, LinkedIn, and other communication channels.
  
• Understand prospect requirements and coordinate with internal teams to provide appropriate solutions.
  
• Schedule and conduct service/product demonstrations for prospective clients.
  
• Coordinate with the sales and delivery teams to ensure smooth lead progression and follow-up.
  
• Maintain accurate records of leads, prospects, interactions, and opportunities in the CRM.
  
• Track campaign and lead-generation performance and provide regular reports.
  
• Meet assigned targets related to lead generation, prospect engagement, meetings, demos, and business opportunities.
  
• Monitor market trends, competitor activities, and potential target accounts to identify new opportunities.
  

Required Skills

• Account-Based Marketing (ABM)
  
• Business Development
  
• Lead Generation
  
• B2B Business Development
  
• LinkedIn Lead Generation
  
• Social Media Marketing
  
• Email Marketing
  
• Cold Calling